On this episode, we’ll be talking about why you need to diversify your marketing channels beyond Social Media. Remember when the Meta platforms experienced a massive outage in November 2021? Millions were left disconnected from their followers, friends, and family. It highlighted the risks of relying solely on one platform for communication and marketing. We'll be going through Julie Chenell's four buckets of external traffic: Search, Social. Relationship, and Paid and how those apply to your business.

Resources mentioned:

• Season 1, Episode 7: If I Were Starting Over...
• Julie Chenell: How To Create A Marketing Plan That Doesn't Rely on Facebook Ads
• abbygrace.co/podcast