The Artisan CEO

On this episode, we’re talking about what happens when you receive negative feedback or a bad review. We’ll be covering why it hits so hard, when to actually listen, and when to let it go.

Resources mentioned:

Baumeister, R. F., Bratslavsky, E., Finkenauer, C., & Vohs, K. D. (2001). Bad is stronger than good. Review of General Psychology, 5(4), 323–370.

Rozin, P., & Royzman, E. B. (2001). Negativity bias, negativity dominance, and contagion. Personality and Social Psychology Review, 5(4), 296–320.

Fauchart, E., & Gruber, M. (2011). Darwinians, communitarians, and missionaries: The role of founder identity in entrepreneurship. Academy of Management Journal, 54(5), 935–957.

Luca, M. (2011, rev. 2016). Reviews, reputation, and revenue: The case of Yelp.com. Harvard Business School Working Paper 12-016.

Yin, D., Bond, S., & Zhang, H. (2010). Are bad reviews always stronger than good? Asymmetric negativity bias in the formation of online consumer trust. ICIS 2010 Proceedings.

Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica, 47(2), 263–291; Novemsky, N., & Kahneman, D. (2005). The boundaries of loss aversion. Journal of Marketing Research, 42(2), 119–128.

Abby's Instagram: https://www.instagram.com/abbygracespringmann/

abbygrace.co/podcast

Coaching with Abby: https://abbygracephotography.com/coaching

On this episode, I’m sharing my in-progress attempts to resurrect my mostly-dead instagram account. I’ll be oversharing the details on tactics I’ve tried, what happened when I went mini viral, and what I’ll be trying next as I do my best to reengage the 25k followers I’ve accrued after 15 years on the app.

Resources mentioned:

• Avarie Lewis’ Trial Reels course- https://stan.store/CoachAvarie/p/my-trial-reels-strategy
• YAP Challenge with Jessie Jean- https://jessijean.com/challenge
• Abby's Instagram: https://www.instagram.com/abbygracespringmann/
• abbygrace.co/podcast
• Coaching with Abby: https://abbygracephotography.com/coaching

On this episode, we’ll be talking about procrastination- that frustrating habit we all wish we didn’t do of putting off til tomorrow what we likely could have done today. We’ll be digging into the psychology of WHY we dally, why it’s NOT usually a laziness issue, and how to pinpoint the deeper reasoning behind the delays to help you get unstuck and on your way towards the finish line.

Resources mentioned:

• Cal Newport: https://calnewport.com/the-procrastinating-caveman-what-human-evolution-teaches-us-about-why-we-put-off-work-and-how-to-stop/
• Procrastination Psychology article: https://www.ie.edu/center-for-health-and-well-being/blog/procrastination-psychology-effects-causes-strategies/
• The Nature of Procrastination research paper: https://www.researchgate.net/publication/6598646_The_Nature_of_Procrastination_A_Meta-Analytic_and_Theoretical_Review_of_Quintessential_Self-Regulatory_Failure
• Why People Procrastinate article: https://solvingprocrastination.com/why-people-procrastinate/
• Season 4, Episode 8 "My Marketing Playbook: https://podcast.abbygracephotography.com/s4-e8
• Abby's Instagram: https://www.instagram.com/abbygracespringmann/
• abbygrace.co/podcast
• Coaching with Abby: https://abbygracephotography.com/coaching

On this episode, we’ll be talking about what to do when you’re stuck at a roadblock or obstacle in your business and can’t see your way forward. We’ll be digging into why we end up frozen and how to move past analysis paralysis to get you unstuck and back on track.

Resources mentioned:

• Brands That Book Podcast Episode: https://daveyandkrista.com/btb-abby-grace-episode-30/
• The Goal Digger Podcast: https://jennakutcherblog.com/80/
• Abby's Instagram: https://www.instagram.com/abbygracespringmann/
• abbygrace.co/podcast
• Coaching with Abby: https://abbygracephotography.com/coaching

On this episode, I’m interviewing fellow brand photographer Angie Janine, talking all about growing a photography business in a brand-new city. We’ll be covering the “quiet groundwork” Angie did before her recent move to a completely different part of the country, and her momentum-builder content strategy once she landed, and together we’re exploring the question, “If you had to start in a new market tomorrow, what should you do first?”

Resources mentioned:

1. Angie's website - https://angiemcpherson.com/
2. Angie's Instagram - https://www.instagram.com/angiejanine/
3. Angie's Podcast - https://angiemcpherson.com/podcast
4. Abby Grace Instagram - https://www.instagram.com/abbygracephoto/
5. abbygrace.co/podcast

On this episode,  we’re diving into the art of telling your brand story. We’ll be covering what a brand story actually is, how it differs from your bio or elevator pitch, and how crafting yours can help you sell without ever feeling “salesy.” We’ll also be answering the question of “How do you talk about what you do without sounding like a walking resumé?”

Resources mentioned:

• BRITEbrand Studio - https://britebrandstudio.com/
• Your Brand Story Blueprint - https://www.britebrandstudio.com/brandstory
• BRITEbrand's Instagram - https://www.instagram.com/britebrandstudio
• Abby Grace Instagram - https://www.instagram.com/abbygracephoto/
• abbygrace.co/podcast

On this episode, we’ll be talking about the pricing red flags that MANY photographers are waving without ever realizing it. We’ll be covering how you’re probably undercharging, and why your clients actually WANT to pay higher prices for what you offer. Make sure you hit subscribe so you never miss an episode, as we get into the seven red flags you might be flying.

Resources mentioned:

• Chair Whimsy
• Chair Whimsy Instagram
• abbygrace.co/template
• Rest by Alex Pang
• Abby Grace Instagram
• abbygrace.co/podcast

On this episode, I’m talking with search engine expert Sara Dunn of Sara Does SEO all about how to get found on Google. Sara is dropping some serious wisdom and practical insight into steps you can take TODAY to increase your visibility on search engines, along with a few unexpected sources of traffic you’ve probably overlooked.

Resources mentioned:

• Sara Does SEO
• Season 4, Episode 8 - My Marketing Playbook
• Ubersuggest
• Sara's Instagram
• Abby Grace Instagram
• abbygrace.co/podcast

On this episode, we’re talking about how you might be self-sabotaging your own marketing by clinging to the old, 'what used to work' marketing strategies of yore. We’ll be covering why what got you here won't get you there—and how to adapt a fresh approach you’re actually excited to walk out from week to week.

Resources mentioned:

• Cal Newport
• Season 3, Episode 2 - Go Home, Imposter Syndrome- You're Drunk
• abbygrace.co/podcast

We're hitting the "restart" button after a series of life events led to a six-month podcast hiatus- a quick explainer on where we've been and what's been going on, and why I'm all the more fired up as a result to get this podcast into your ears on a regular basis.