The Artisan CEO

On this episode, I’m speaking with Wendy Conklin of Chair Whimsy- Wendy is one of the most creative people I’ve ever met, one look at her website or socials and you’ll get exactly what I mean. Wendy is a chair designer and educator, and after being lucky enough to work with Wendy on the photographs for her recent book, I knew I needed to have her on the show to talk about the importance of PLAYING, something we so often deny ourselves, and how play fuels creativity. I learned so much during our conversation, I can’t wait for you to hear from Wendy!

Resources mentioned:

• Chair Whimsy
• Life Whimsy by Wendy Conklin*
• Deep Work by Cal Newport*
• Rest by Alex Soojung-Kim Pang*
• Steven Covey Rocks Video
• Chair Whimsy Instagram
• Chair Whimsy YouTube
• Chair Whimsy Blog
• abbygrace.co/podcast

*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

On this episode, we’ll be talking about my marketing playbook! I’m spilling how and where I market my brand photography business, and I’ve been really intentional about making sure social media ISN’T my main source of attraction. Saddle up, because this episode is gonna be GOOD.

Resources mentioned:

• Julie Chenell Article
• Portia Jackson
• Brand Photography Academy
• Lighting The Brand Session
• Unsinkable Marketing Podcast

On this episode, we’ll be talking about how to plan out your year in manageable, bite-size chunks so that you can actually make progress on those big goals you’ve been moving from one year to the next! We’ll be covering the exact process Matt and I use to run our own year-end meeting, the same one I teach my BPA students, so that you can head into January feeling capable and confident, instead of overwhelmed or listless. 

Resources mentioned:

• abbygrace.co/workshop
• Traction by Gino Wickman*
• The 12 Week Year by Brian P. Moran and Michael Lennington*
• Steven Covey Rocks Video
• Season 2 Episode 5: The most valuable 30 minutes of every week
• The Quarter Co by Dennah Renee
• Brand Photography Academy

*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

On this episode, I’ve got some personal news that I’ve been waiting a really, really long time to share, and it still doesn’t feel real that I get to share this with you now!

Resources mentioned:

• Bonus Episode: Our Story of Infertility
• Fit Mom to Be by Michelle Marie Fit

On this episode, we’ll be talking about email signatures, because somehow in the year 2023, I STILL get emails from folks who don’t have one. We’ll be covering why you need one, and more importantly, exactly what needs to be included. I’ve got a link for my favorite Chrome plugin to keep your signature feeling polished.

Resources mentioned:

• Wisestamp
• Canva
• Season 2, Episode 1: Yes, You DO Need Office Hours- Here's How to Do It
• abbygrace.co/podcast

On this episode, I’m rounding up the biggest takeaways from last weeks’ Beyond The Bridal Suite challenge, a weeklong free lesson series teaching tired, burned out wedding photographers how to replace even just a few of their weddings with brand photography, without needing to book a hundred+ sessions. If you missed the challenge? Consider this your TLDR, cliff notes version!

Resources mentioned:

• Brand Photography Academy
• So Good They Cant Ignore You by Cal Newport*

*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

On this episode, we’ll be talking about how to stop waiting for permission before you go after the big goals on your dream list. I’m covering how to prep and pre-vet your ideas to give them the best chance of success, and why a “no” isn’t the end of the line.

Resources mentioned:

• Branding Foundations
• This Is Marketing by Seth Godin*
• Jab, Jab, Jab, Right Hook by Gary Vaynerchuk*
• Brand Photography Academy
• abbygrace.co/challenge

*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

This episode is a conversation with with my friend Ashley Braswell, FB ads expert and founder of The Paid Ad Academy, and we’re talking all about running paid ads for service-based businesses (something I’ve been dismissive of for a long time!). Spoiler alert, she totally changed my perspective on spending money on Facebook ads when it comes to high-ticket offers like brand sessions.

Resources mentioned:

• The Paid Ad Academy - Ashley's website
• Hey, How'd That Happen? Podcast
• The Better Boost Framework
• abbygrace.co/podcast

On this episode, we’ll be talking about what it looks like to adapt your style or approach to fit the creative needs of a project- I recently had the opportunity to participate in recording sessions for a new single our church worship team just released, and along the way I learned a LOT about the importance of teamwork, flexibility, and humility, especially when listening back on the work we put in. Today we’ll be dissecting the uncomfortable-for-some truth of why your own personal photographic style isn’t always king when it comes to the work you do for your clients.

Resources mentioned:

• Children & Kin EP (Spotify)
• Children & Kin EP (Apple)
• Children & Kin EP (YouTube)
• Save & Send (Spotify)
• Save & Send (Apple)
• Save & Send (YouTube)
• Adam Agin
• Pre-Shoot Questionnaire
• Brand Photography Academy
• Lighting The Brand Session
• RCC Music (Spotify)
• RCC Music (Apple)
• RCC Music (YouTube)
• abbygrace.co/podcast

On this episode, we’ll be talking about the S-word- Selling. It’s a topic that makes a lot of artists want to hide or take a shower, but what if I told you that your prospects actually WANT you to sell to them? We’ll be covering the main hurdles photographers face when it comes to selling and how to finally get over them so you can serve your clients and get paid well for it.

Resources mentioned:

• This Is Marketing by Seth Godin*
• Branding Foundations
• Darnyelle Jervey Harmon
• Brand Photography Academy
• Lighting the Brand Session
• abbygrace.co/podcast

*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!