This episode is a conversation with with my friend Ashley Braswell, FB ads expert and founder of The Paid Ad Academy, and we’re talking all about running paid ads for service-based businesses (something I’ve been dismissive of for a long time!). Spoiler alert, she totally changed my perspective on spending money on Facebook ads when it comes to high-ticket offers like brand sessions.

Resources mentioned:

• The Paid Ad Academy - Ashley's website
• Hey, How'd That Happen? Podcast
• The Better Boost Framework
• abbygrace.co/podcast