Meet Caitie, a junior who was a division 1 golfer who noticed an issue when the original Pop-n-Socket came out. Her friend used to keep all her important student id's and credit cards on the back of the phone, but after purchasing the pop-n-scket she could not keep both on her phone which was most conveniant. Her friend not having a wallet put all her cards in her pocket and proceeded to lose all her most essential cards. This major issue led Caitie to find a solution to having both this new product for her Iphone, but also a way to hold her essential credit cards on her phone case. Within two days, she had filed for a patent, applied for a grant to receive enough funding to create her first prototype and within 5 days due to connections her Mom had at her advertising business was able to sell 500 units of product within the first week. This journey would lead Caitie to quit her collegic golf career and convince her mom to quit her job to full commit to growing their new venture. At first Caitie imagined her product as a consumer favorite, but just after her product came to market, 2 weeks later, the #1 provider copied her idea. Caitie talks about the importance of knowing your products competitive advantange and the ability to pivot. In 2020, Caitie is hoping to make 500k in sales and has signed some very impressive collaboration deals with major brands. To learn more about building prototpyes, finding manufactorers, going to trade shows, and how she grew her company out of college with the help of her mom... check out this week's episode of the Dive-In podcast.