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Diversity Beyond Numbers – A Mini-Series (Episode 3)
Across the media landscape, LGBTQ inclusion is expanding every day, but not in advertising.
A 2020 report by the Geena Davis Institute on Gender in Media found only 1.8% of characters in ads from the annual Cannes Lions festival were LGBTQ. And research conducted in 2021 with 200 senior marketing and advertising professionals found executives recognize LGBTQ inclusion as a force for positive social change, yet concerns exist around response from LGBTQ community if representation is not authentic
Find out more in the third episode of P&G Beauty’s mini-series in which we discuss the power, and responsibility, of brands to create change and acceptance.
This month’s panel:
- Sarah Kate Ellis, President and CEO, GLAAD
Discuss: Diversity beyond numbers - insights and cultural drivers that can help brands champion LGBTQ+ inclusion, advocacy, and visibility.
Learn more about The Visibility Project and CLICK HERE to download Diversity Beyond Numbers: A Guide to Authentically Connecting with Diverse Consumers
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By Global Cosmetics Media LtdAcross the media landscape, LGBTQ inclusion is expanding every day, but not in advertising.
A 2020 report by the Geena Davis Institute on Gender in Media found only 1.8% of characters in ads from the annual Cannes Lions festival were LGBTQ. And research conducted in 2021 with 200 senior marketing and advertising professionals found executives recognize LGBTQ inclusion as a force for positive social change, yet concerns exist around response from LGBTQ community if representation is not authentic
Find out more in the third episode of P&G Beauty’s mini-series in which we discuss the power, and responsibility, of brands to create change and acceptance.
This month’s panel:
- Sarah Kate Ellis, President and CEO, GLAAD
Discuss: Diversity beyond numbers - insights and cultural drivers that can help brands champion LGBTQ+ inclusion, advocacy, and visibility.
Learn more about The Visibility Project and CLICK HERE to download Diversity Beyond Numbers: A Guide to Authentically Connecting with Diverse Consumers