In honor of Dr. Martin Luther King Jr. Day, Cheryl discusses the “social justice bandwagon” and the difficulties corporations have when trying to establish a stance on popular social justice issues. Commonly referred to as “woke-washing”, the trend became popular during the George Floyd protests last year and consumers became increasingly more critical of companies who cannot communicate their stance in an authentic way. In this episode, Cheryl discusses how to remain genuine in your social justice communications, as well as how to foster an environment of diversity and inclusion in your business.