Marketing McCants: Build Your Business with Cheryl McCants your Marketing Momma

Communicating with cultural relevance can give you a competitive edge in today’s diverse, multicultural market. Tune in as I discuss why cultural relevance can help ensure the long-term success of your business. 

Because email serves as a major personal connection between your brand and your customers, you need to pay strong attention to and obey the General Data Protection Regulation law (or GDPR). Overlooking this law can seriously cost your business. 

Every good marketer knows the importance of lifelong learning. Go back with me to Marketing 101, where I review three tactics that play a pivotal role in effective brand positioning.

If the last few years have taught us anything in education, it’s that crisis communication plans are more vital now than ever before. In this episode, I highlight how you, as an education communicator, can get a clear and actionable crisis communication plan ready. 

Of all the important education acts and laws out there, the McKinney-Vento Act is essential to everyone working in education, especially to marketers. Listen up as I share pointers on spreading the word about the McKinney-Vento Act to the public. 

As an educational marketer, you should know that your network with students doesn’t end when they graduate. Tune in as I share my thoughts on how fostering alliances with alumni can build brand loyalty for your school. 

If you’re the chief communications person for your school or school district, how do you best market your programs? Listen up as I discuss how storytelling provides the surefire path to greater student enrollment. 

Although summertime may mean fun and downtime, health risks still abound during this “let loose” season. Join me as I discuss how healthcare companies can re-engage with patients during the summer months. 

All health systems need strategic marketing to help us navigate the labyrinth of the healthcare world. Listen in as I explain how patient-focused marketing, thoughtful collaborations, and community engagement can help health systems stand out in the crowd. 

How can you transform your business connections into business opportunities? The answer: Strategic networking and partnerships. Tune in as I explore these methods.