Make the Invisible Visible: Build Your Brand with Cheryl McCants, Your Marketing Momma

Community Engagement Approaches That Strengthen Trust and Connection During the Holiday Season.

This episode focuses on elevating community engagement during a season when your audience needs presence more than pressure. We discuss the role of a designated community point person and the importance of inclusive language and intentional connection.

Through QuickBooks’ holiday campaign spotlighting women- and minority-owned businesses, we explore what meaningful, community-centered engagement looks like in practice. A supportive episode for leaders committed to cultural fluency and care.

Strategies for Building Community and Strengthening Business Relationships in December. December offers a unique opportunity to reconnect with intention and strengthen the relationships that support your work year-round.

In this episode, we explore how to nurture community during a season filled with warmth, emotion, and reflection. With a success story from Brooklyn Tea, we highlight how small, meaningful actions can transform professional connections. A grounding conversation for leaders seeking to build community with purpose.

#MakeTheInvisibleVisible

Strengthening Client Relationships Through Gratitude,Collaboration, and Consistency.

This episode highlights how gratitude is not simply aseasonal gesture but a strategic relationship-building tool.

We explore practical ways to express appreciation, strengthen loyalty, and reinforce shared success. Featuring a success story from Chewy, we demonstrate how sincere gestures can transform customers into community advocates.

#MakeAnImpact

Wellness Strategies for Navigating Seasonal AffectiveDisorder and Maintaining Motivation.

Seasonal Affective Disorder affects focus, creativity, andemotional well-being — especially during high-demand periods. This episode explores sustainable ways to maintain energy, connection, and clarity in darker, colder months.

Through an inspiring example from Therapy for Black Girls, we show how community support can help fuel resilience.

#BeImpactful

Strategies for Increasing Visibility and Engagement During the Holiday Season.

Holiday noise can make it difficult for audiences to findthe resources and services they need most. In this episode, we break down how thoughtful SEO can drive authentic visibility and support your mission during a busy season. With a success story from Blueland, we highlight how mission-driven clarity and optimized content build credibility.

#MakeTheInvisibleVisible

Navigating Stress, Wellness, and Balance During NationalStress Awareness Day.

This episode explores how leaders can manage emotionalpressure during one of the busiest seasons of the year. We discuss how National Stress Awareness Day reminds us to pause, breathe, and reassess what truly matters. Featuring a success story from Black Girls Breathing, this episode highlights how intentional wellness strengthens your capacity to lead with purpose. #MakeAnImpact

Strategies for Resetting Your Business Mindset After SummerSlowdown.

As the new season begins, this episode focuses on resettingyour mindset and reconnecting to your mission. We explore how to bring clarity back into your workflow and regain momentum after months of shifting schedules and summer distractions. A success story grounds the conversation in real-world application and shows how leaders refocus with purpose. #MakeTheInvisibleVisible

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How to Support Veteran-Owned Businesses and BuildPurpose-Driven Community Partnerships.

In recognition of Memorial Day, Cheryl spotlights the impact and importance of veteran-owned businesses. This episodeexplains how to identify, support, and amplify these mission-driven entrepreneurs. A recent Impact Consulting campaign for a service-disabled veteran-owned company shows the power of meaningful collaboration. An episode that calls us to honor service through intentional support.