Make the Invisible Visible: Build Your Brand with Cheryl McCants, Your Marketing Momma

Learn how to prevent burnout and business crises by mastering time management, setting boundaries, and seeking support. This episode shares practical tips and a success story from Cisco on creating a balanced, flexible work culture.

Companies succeed when they communicate diversity and practice inclusivity, tolerance, and equity. Tune in as I explain how communicating your firm’s equitable practices can boost employee satisfaction and retention, enhance your brand’s reputation, and improve your bottom line.  

The integration of diverse synergies with Black-owned businesses is a surefire formula for success. Listen up as I share my insights about how culturally diverse businesses share and communicate their messages respectfully to make a positive impact on our society. 

We’re thankful for changemakers who advance equity and foster innovation in a business world that may feel stagnant or regressive at times. Tune in as I discuss the importance of Black changemakers in creating more business opportunities for economic empowerment as well as cultivating innovation. 

How can Black-owned businesses communicate diversity to shape culture and create stronger communities? In this first episode of Black History Month, I showcase how Black-owned businesses bring authentic cultural representation to the forefront to foster community connections and inspire others. 

Whether you’re aware of it or not, your overall mental health and well-being directly impacts the health of your business. Let me teach you how you can ensure the well-being of your business not only for your own good, but also the good of your colleagues, clients, customers, and marketing campaigns. 

In this noisy world with many communication channels vying for our attention, it can be difficult to hear through the chatter. In this episode, I list three reasons why simply picking up the telephone and calling people can help you and your business feel reconnected, revitalized, and rejuvenated. 

While you might like to think you’ve got a 20-20 eye for your company’s work objectives, we’ve all got our blind spots. Listen in as I highlight three clear categories of marketing objectives for you to consider to finetune your vision for your company’s future. 

The new year is a great time to take a “vital temperature check” on how your business community sees you, just like getting that annual physical to make sure you’re A-OK. Tune in as I discuss three ways you can find out how your company is doing from the perspective of your business peers. 

As business owners, we are in the people business – the key to any healthy business. In this last episode of 2024 on the last day of 2024, I recommend three resolutions you can make to keep your business thriving and connected in 2025.