Make the Invisible Visible: Build Your Brand with Cheryl McCants, Your Marketing Momma

What are the three P’s of a thriving business ecosystem? The first is Presence (which sounds about the same as Presents on this Christmas Eve of course), plus Process and Policy Review. Learn how you can leverage these three P’s as you wind down 2024 and plan for 2025. 

As part of this month’s series on building relationships in our business ecosystem, we offer a special guest episode featuring our very own podcast producer, Harvey Morris. Harvey is an Emmy award-winning musician, music producer, and the audio producer for our podcast series. 

The financial and employee assessments that we business owners tie up at the end of the year are key to keeping business relationships strong in the new year. Listen in as I teach you how to evaluate the health of your company to prep for 2025. 

Competitors and rivals are an integral part of any business ecosystem, and we can gain valuable benefits from building relationships with our competitors. Tune in as I discuss how you can “Love thy competitor as thyself” for the good of your business. 

To conclude this month’s marketing meal, I offer three great ways you can tend to the details, do the little things to clean up your business, and manage your bite-sized marketing messages this season.  

Like the end of a good meal that leaves you craving something sweet, you want clients that come back. In this episode, I present three ways you can sweeten up your marketing meals so your clients can keep giving you business. 

Marketing – and what it says about your business – serves as the Thanksgiving turkey that sustains your business through the holidays. Tune in as I discuss how to cook marketing campaigns that make your business memorable and buzzworthy. 

Like crafting a Thanksgiving meal, you need to break down your marketing campaign plan into bite-sized tasks. Listen in as I explain Marketing Mac & Cheese – not that blue box, but the ingredients for a successful marketing campaign.  

In the spirit of twenty-twenty hindsight, I go over the importance of reviewing your marketing plans. Let’s learn from our past campaigns as we continue on our journey of lifelong learning.  

Every business has an origin story. Listen up as my daughter, Courtney McCants, interviews me about how I started Impact Consulting Enterprises and my commitment to lifelong learning over the 35-plus years since I founded my agency.