Make the Invisible Visible: Build Your Brand with Cheryl McCants, Your Marketing Momma

How to Prepare Interns for Success Through MeaningfulOnboarding, Culture, and Mentorship.

Cheryl helps business owners prepare intentionally for summer interns with clarity, structure, and care. Thisepisode breaks down what creates meaningful internship experiences — from onboarding to inclusion. Spotify’s internship model shows the long-term value of thoughtful design and mentorship. A must-listen for leaders ready to welcome and develop new talent this summer.

Women Entrepreneurs and Wellness: How to Lead, Delegate, and Thrive Without Burnout.

In honor of Mother’s Day, Cheryl dives into the realities of balancing leadership, wellbeing, and entrepreneurship. Thisepisode discusses why delegation, flexibility, and mental health are essential for sustainable success. With inspiration from Rachel Rodgers’ work and philosophy, listeners learn how women can thrive without burning out. A timelyreminder to nurture yourself as you nurture your business.

How Small Businesses Create Big Impact ThroughPersonalization and Customer Connection.

This episode explores how small businesses create outsized influence through authentic marketing, customer connection, and continuous learning. Cheryl shares insights on aligning your message with your business phase and staying close to your audience. The Pipcorn story illustrates how simple beginnings can spark major growth. A powerful reflection on building big impact from a small foundation.

Storytelling is the heart of your brand and a powerful tool for connection. In this episode, we show how authentic stories create emotional bonds, differentiate your business, and build trust. We share tips for crafting narratives that reflect your purpose and values. Discover how Disney uses storytelling magic to maintain brand intimacy across generations and platforms.

Your visual identity is the anchor of your brand and a key driver of trust. This episode dives into defining your brand personality, understanding design choices, and maintaining consistency across platforms. We discuss color psychology, typography, and imagery that resonate with your audience. Learn from Headspace’s cheerful, calming design that reinforces its promise of “Less stress, more joy.”

Strong marketing operations create the foundation for scalable success. In this episode, we explore how SOPs, streamlined processes, and team alignment improve efficiency and creativity. Discover why clarity in roles and goals prevents missteps and fosters collaboration. Hear how Bobbie, an organic baby formula company, runs marketing like an agile newsroom with purpose-driven strategies.

Grow your business by nurturing digital prospects with personalized email campaigns and a refreshed website. This episode explains how segmentation, A/B testing, and drip campaigns can boost engagement. We also cover why a polished, SEO-optimized website is essential for converting leads. Learn from fitness coach Lita Lewis, who mastered digital visibility through authentic connections.

Navigate the feedback overload with tips on quality, timing, and proactivity. Hear how Cargill transformed its feedback process to boost engagement and create a thriving workplace culture.

Sharpen your marketing communication skills with active listening, adaptability, and goal-setting. Learn how Citi used these strategies to connect with diverse audiences and evolve its brand.

Discover how to build a brand that stands out by understanding your value, staying consistent, and embracing growth. Includes a real-world example of Impact Consulting’s rebranding success for a state network.