In this episode of Shopify Masters, Tomi shares her journey from viral social movement to the development and launch of her inclusive makeup line.

Diversity Matters: This Makeup Brand's Movement for Inclusivity

Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

Entrepreneurship

Niall Horgan and his two best friends launched lifestyle brand Gym+Coffee in 2017. Today, that brand is an eight-figure business, thanks to its event programming and community-first strategy.

Unlock Brand Growth With a Community Event Strategy

Lauren Kleinman, the founder of Dreamday and The Quality Edit, explains why a good PR strategy combines outreach and affiliate marketing.

The PR Playbook from DTC Companies' Favorite Agency

Liah Yoo built an audience on YouTube before launching her brand KraveBeauty. She shares how to create a community online while redefining your industry.

What It Takes To Build Community on Social Media in 2024

From product design to manufacturing, Sabai Design founder Phantila Phataprasit built her furniture brand to be eco-friendly in many aspects.

Inside This Furniture Brand’s Unique Approach to Sustainability

Emmy Award–winning actor Katherine Heigl makes a bold career move to become the founder of a lifestyle brand that gives back.

Diversity Matters: This Makeup Brand's Movement for Inclusivity

Download our free app to listen on your phone