In the second episode of our 'Diversity Unlocks Discovery' mini-series in partnership with Meta, host Sophia Haynes speaks to Fik Woldegiorgis, Meta's Country Marketing Director for EMEA. Through the lens of Black History Month, Sophia and Fik talk about how Black representation in advertising can be improved, explore the wide range of resources already available through BRiM to help companies, and discuss whether spotlighting cultural moments, such as Black History Month, is indeed the best way to forge change.

Useful Resources

BRiM – which stands for Black Representation in Marketing – is a cross industry initiative that provides a free framework with resources companies can use and adopt to not only increase Black representation in marketing but accurately reflect the working population. Find out more here

Proud to Be Hub surfaces a wealth of Black creators which you can filter by specific category relevant to a project e.g. from beauty and fitness, to activism and film or by the number of followers they have, depending on campaign objectives. Find out more here

And listen to the first episode of this mini-series here.

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