Born Scrappy

Diving into Scrap Expo 2025 with Jim Keefe


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In this week’s episode, I chat to Jim Keefe, Executive Vice President of GIE Media and the driving force behind Scrap Expo - one of the most operator-friendly events in the metal recycling industry.

Jim shares his 30+ year journey in the business, how he stumbled into the scrap world, and how Scrap Expo was born out of a clear need. Hands-on demos and direct connection for scrappies of all sizes.

From running a publishing house to building one of the most action-packed events in the space, Jim’s story is a testament to building with intent and solving real problems.

In this episode, we talk about:

👉 Why Scrap Expo attracts ops teams and CEOs alike
👉 How live demos are turning lookers into buyers
👉 Reaching recyclers outside the big associations
👉 Why 2025 is Scrap Expo’s biggest year yet
👉 And much more!


Listen to the full episode, wherever you stream your podcasts.

Born Scrappy.

Brought to you by Buddy.

The only marketplace and trade OS built for scrappies, by scrappies.

https://www.tradebuddy.io/

https://www.linkedin.com/company/tradewithbuddy/


WHO IS STU KAGAN ANYWAYS?
26 years in the metal recycling game and still learning and growing...

I learnt from the best and worked my way up from yard labourer to Executive Director of Trading and Operations for the largest metal recycler in sub-Saharan Africa. Responsible for 4,500 employees, 85 sites, and the overall profitability of a multi-billion dollar operation.

I brought my breadth and depth of knowledge to bear and co-founded the fastest growing, most-loved, and most awarded metal recycling company in New Zealand. No small feat in a country where people are outnumbered 4:1 by sheep (spoiler alert: sheep don’t produce much metal waste).

I thought it was time that tech worked for our industry, so I took all of my experience as an operator and trader and leveraged that to build THE killer scrap app, Buddy. That’s right - built for scrappies, by scrappies.

Father of two crazy-awesome boys. Husband to Lisa. Under 9 rugby coach. YPO member. Lifelong learner. Mentee. Mentor. Chief dog walker. Committed Stoic. Undefeated dance-off champion.

COME SAY HI ON LINKEDIN

https://www.linkedin.com/in/stukagan/

https://www.linkedin.com/company/born-scrappy/

...more
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Born ScrappyBy Stu Kagan

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