On this episode of the Silicon Slopes Podcast, Richie Norton joins us all the way from Hawaii for a conversation about entrepreneurship and living life to the fullest as much as possible. Richie is an award-winning author and the Co-Founder and CEO of Prouduct. With a distinct background in international business, he's a serial entrepreneur, helping people to change the way they work and how they live. They discuss how his book was inspired by entrepreneurs who start a business hoping to get time and financial freedom, yet get hooked into giving all their time and money to the startup. Richie talks about something all entrepreneurs should hear - using your time to focus on what you love and not putting important things aside for the sake of success. "When you sacrifice what you love for success, you get neither. How you spend your time is how you show your love. When you bake a cake without sugar, you can't expect it to be sweet. Value your time, don't time your values."