Sales as Service

DM Me: Turning Conversations into Clients with Sean Malone


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Somewhere along the way, sales became more complicated than it needs to be.

Funnels, tech stacks, automation all before we ever have a real conversation. But when you strip it back, every new client opportunity comes down to four simple steps: finding the right people, connecting with them, nurturing the relationship, and making an offer when there’s a genuine fit.

In this episode, I’m joined by Sean Malone, Co-Founder of FlowChat, author of DM Me, and someone who has been part of more than 1.5 million direct message conversations. Together, we break down why most founders don’t have a lead problem—they have a consistency problem—and how direct messaging creates the fastest, most human path to starting real conversations that lead to new business.

In this episode, we cover:

  • The 4-step framework behind every client opportunity
  • Why inconsistency and not lack of leads is the real problem
  • How direct messaging removes friction and accelerates conversations
  • What most people get wrong about outreach (and how to fix it)
  • Why human connection matters more than ever in an AI-driven landscape 


Sales as Service Challenge — Start Now!
For the next 5 days, block one hour on your calendar and follow this structure:

20 minutes: Nurture your network
Respond to messages. Check in with a past client or connection. Make an introduction.

20 minutes: Build visibility
Post something. Engage with people in your space. Show up in conversations that matter.

20 minutes: Strategic outreach
Identify 2–3 people you want to connect with and send a thoughtful, specific message.

No scripts. No overthinking. Just consistent, intentional action.

This is how you move from waiting for opportunities to creating them.

Links & Resources:

  • Learn more about FlowChat
  • Connect with Sean on Facebook, Instagram, LinkedIn, X and YouTube
  • Your next client - calculate what it takes 
  • Simply sales with the VIP Power Hour - download the FREE guide
  • Learn how to consistently book 3–5 sales-qualified meetings each week - Book an Alignment Call 

Tam Smith is the founder of Studio Three 49 and a professional conversation starter. She helps service-based founders stop waiting for referrals and start creating opportunities through genuine conversations.

Your next client - calculate what it takes.

Learn how to consistently book 3–5 sales-qualified meetings each week - book an Alignment Call

Connect with Tam on LinkedIn

Produced by KNWN Media. Executive Producer: Jess Milanes.

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Sales as ServiceBy Tamara Smith