You don’t need more leads - you need the right ones. 

In this episode, I sat down with Jamie Cox, a Nashville-based brand and marketing strategist who helps B2B service providers get off the content hamster wheel by getting crystal clear on who they serve - and just as importantly, who they don’t.

Jamie’s approach to brand strategy isn’t about logos or color palettes. It’s about making your brand a filter. One that calls in the work you actually want to do and creates enough of a point of view to repel the rest. Because when your brand is built to be felt - not just seen - it naturally supports your sales process.

If you’ve ever found yourself spiraling over your messaging or stuck trying to “do it all” on social, this is a conversation you don’t want to miss.

Key Takeaways

• Why brand clarity isn’t just about visuals - it’s the foundation of a sales strategy that attracts the right people and repels the wrong ones
• How to define your not-for list to get clearer on your actual niche
• The referral engine that clarity creates - and how to make it easier for people to talk about your work in rooms you're not in
• A simple mindset shift that makes visibility feel more like connection and less like performance
• The rhythms and systems that help solopreneurs stay consistent—even when client work takes over

SaS Challenge — Join Now!

This week, let’s focus on filtering for fit - so your brand can do more of the heavy lifting in your sales process.

1. Pick one platform where you want to build a more consistent presence—whether it’s LinkedIn, your email list, or your website.
2. Set a timer for 30 minutes. Jot down 3 characteristics of your best-fit clients - and 3 warning signs that someone’s not for you.
3. Publish one piece of content this week that speaks directly to the client you want more of.

✨ Share with the hashtag #SalesAsService, so I can cheer you on.

Links & Resources:

• Join us for the next SAS LIVE Office Hours Event!
• Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients. 
• Download the VIP Power Hour free guide.
• Learn more about Jamie: jamiercox.com; newsletter.jamiercox.com; linkedin.com/in/jamiercox13
• Resources mentioned in this episode: Jamie’s Brand Clarity Lab:

Have an episode idea? DM me on LinkedIn or Instagram and let me know.

Connect with Tam!

Tam Smith is a Sales Growth Strategist and founder of Studio Three 49, where she helps creative agencies and service pros ditch feast-or-famine cycles with sales systems that actually feel good to use.

With 15+ years in sales leadership, Tam’s work focuses on building genuine relationships, crafting smart outreach strategies, and creating consistent client pipelines—no pressure tactics required.

She also hosts live Sales as Service Office Hours, where she shows up as the perpetual student—sharing what she’s testing, learning, and uncovering, while answering real questions about sales and sustainable business growth.

When she’s not helping clients build reliable sales systems, you’ll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

You don’t need more leads - you need the right ones. 

In this episode, I sat down with Jamie Cox, a Nashville-based brand and marketing strategist who helps B2B service providers get off the content hamster wheel by getting crystal clear on who they serve - and just as importantly, who they don’t.

Jamie’s approach to brand strategy isn’t about logos or color palettes. It’s about making your brand a filter. One that calls in the work you actually want to do and creates enough of a point of view to repel the rest. Because when your brand is built to be felt - not just seen - it naturally supports your sales process.

If you’ve ever found yourself spiraling over your messaging or stuck trying to “do it all” on social, this is a conversation you don’t want to miss.

Key Takeaways

• Why brand clarity isn’t just about visuals - it’s the foundation of a sales strategy that attracts the right people and repels the wrong ones
• How to define your not-for list to get clearer on your actual niche
• The referral engine that clarity creates - and how to make it easier for people to talk about your work in rooms you're not in
• A simple mindset shift that makes visibility feel more like connection and less like performance
• The rhythms and systems that help solopreneurs stay consistent—even when client work takes over

Sales as Service Challenge — Join Now!

This week, let’s focus on filtering for fit - so your brand can do more of the heavy lifting in your sales process.

1. Pick one platform where you want to build a more consistent presence—whether it’s LinkedIn, your email list, or your website.
2. Set a timer for 30 minutes. Jot down 3 characteristics of your best-fit clients - and 3 warning signs that someone’s not for you.
3. Publish one piece of content this week that speaks directly to the client you want more of.

✨ Share your chosen platform with the hashtag #SalesAsService, so I can cheer you on.

Links & Resources:

• Join us for the next SAS LIVE Office Hours Event!
• Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients. 
• Learn more about Jamie: jamiercox.com; newsletter.jamiercox.com;
  linkedin.com/in/jamiercox13
• Resources mentioned in this episode: Jamie’s Brand Clarity Lab: jamiercox.com/brand-clarity-lab 

Have an episode idea? DM me on LinkedIn or Instagram and let me know.

Connect with Tam!

Tam Smith is a Sales Growth Strategist and founder of Studio Three 49, where she helps creative agencies and service pros ditch feast-or-famine cycles with sales systems that actually feel good to use.

With 15+ years in sales leadership, Tam’s work focuses on building genuine relationships, crafting smart outreach strategies, and creating consistent client pipelines—no pressure tactics required.

She also hosts live Sales as Service Office Hours, where she shows up as the perpetual student—sharing what she’s testing, learning, and uncovering, while answering real questions about sales and sustainable business growth.

When she’s not helping clients build reliable sales systems, you’ll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

When Studio Three 49 shifted from all-things digital to a focus on sales systems, I ran right into the same inconsistency many of my clients face - a thin digital footprint.

Blogging felt like a slog. Video was a hard no. But talking? That I could do.

In this episode, I’m joined by Jess Milanes, founder of KNWN, a boutique agency that helps founders turn one recorded conversation into a full content ecosystem. She’s also our podcast producer - and the person who helped me shift my mindset from “podcasting is a heavy lift” to “podcasting is my content engine.”

Eleven episodes later, this show anchors every piece of marketing I create. Today, we’re pulling back the curtain so you can see how a lean, doable launch puts your voice in your buyers’ earbuds - long before the discovery call.

Key Takeaways

• Why podcasting is more than a visibility tool - it’s a sales strategy
• How to go from concept to confident launch
• The lean gear stack that gets the job done
• A simple roadmap that makes podcasting feel doable
• The mindset shifts that help founders get out of their own way

Sales as Service Challenge — Join Now!

1. Pick one platform you can realistically commit to: podcast, LinkedIn articles, weekly newsletter, or short-form video.
   
   
2. Brainstorm three anchor pieces that answer your buyers’ biggest questions or pain points—timer set for 30 minutes.
   
   
3. Block time on your calendar and ship the first piece this week. 

Share your chosen platform with the hashtag #SalesAsService, so I can cheer you on.

Links & Resources:

• Join us for the next SAS LIVE Office Hours Event!
• Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients. 
• Learn more about Jess: 
• Website: theknwn.com 
• Instagram: @jessmilanes
• LinkedIn: linkedin.com/in/jessmilanes
• Resources mentioned in this episode: 

Gear Recommendation: Audio-Technica ATR2100x Mic
Recording Platform: Riverside.fm
Hosting Platform: Buzzsprout

Have an episode idea? DM me on LinkedIn or

Have an episode idea? DM me on LinkedIn or Instagram and let me know.

Connect with Tam!

Tam Smith is a Sales Growth Strategist and founder of Studio Three 49, where she helps creative agencies and service pros ditch feast-or-famine cycles with sales systems that actually feel good to use.

With 15+ years in sales leadership, Tam’s work focuses on building genuine relationships, crafting smart outreach strategies, and creating consistent client pipelines—no pressure tactics required.

She also hosts live Sales as Service Office Hours, where she shows up as the perpetual student—sharing what she’s testing, learning, and uncovering, while answering real questions about sales and sustainable business growth.

When she’s not helping clients build reliable sales systems, you’ll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

When we talk about scaling a service business, we often focus on tactics, funnels, and conversion rates. But what if the real lever for growth was… gratitude?

In this episode of Sales as Service, I’m joined by Sloane Scott—Chaos Pilot and strategic advisor to 80+ founder-led businesses, including more than 30 that scaled to exit. We talk about what it actually looks like to weave gratitude into your customer journey from first touch to long-term retention.

This is more than saying “thank you.” It’s about building a business where appreciation, generosity, and intention are part of the system—not just the sentiment.

Whether you’re crafting a go-to-market strategy, revisiting your onboarding process, or trying to deepen client loyalty, this episode will help you rethink the way you show up in every step of your sales and delivery experience.

Key Takeaways:

• Why gratitude is not just a personal value—but a strategic advantage in business
• How to incorporate appreciation at every stage of the customer journey: from first outreach to renewal or offboarding
• Simple, repeatable ways to make gratitude part of your sales process
• The “pre-posal” approach: a low-pressure, collaborative way to co-create client solutions
• How gratitude and generosity can increase referrals, improve retention, and strengthen your brand reputation
• The mindset shift from short-term revenue to long-term relationship building
• Why leading with curiosity (and care) always creates more traction than trying to “sell”

Sales as Service Challenge - Join Now!

Choose one moment in your sales or client experience where you can intentionally express gratitude.

Whether it's a handwritten note, a simple thank-you voice memo, or a check-in that doesn’t try to sell - let it be genuine. Then notice how it changes the relationship.

Links & Resources:

• Join us for the next SAS Office Hours Event!
• Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients. 
• Learn more about Sloane: sloane-co.com
  linkedin.com/in/sloanescott
• Resources mentioned in the episode:
  Unreasonable Hospitality by Will Guidara

Have an episode idea? DM me on LinkedIn or Instagram

Have an episode idea? DM me on LinkedIn or Instagram and let me know.

Connect with Tam!

Tam Smith is a Sales Growth Strategist and founder of Studio Three 49, where she helps creative agencies and service pros ditch feast-or-famine cycles with sales systems that actually feel good to use.

With 15+ years in sales leadership, Tam’s work focuses on building genuine relationships, crafting smart outreach strategies, and creating consistent client pipelines—no pressure tactics required.

She also hosts live Sales as Service Office Hours, where she shows up as the perpetual student—sharing what she’s testing, learning, and uncovering, while answering real questions about sales and sustainable business growth.

When she’s not helping clients build reliable sales systems, you’ll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

In this week's episode of Sales as Service, I'm joined by Andrew Brummer, CEO of The Ardunan Village and author of the insightful book, You Decide. Andrew brings a refreshing perspective to networking and relationship-building, emphasizing authenticity, intentionality, and genuine human connection—particularly on LinkedIn.

Andrew shares his personal journey, from navigating career uncertainties to discovering his true strengths in relationship-building and mentorship. He reveals how embracing vulnerability, curiosity, and genuine interactions transformed his professional life and continues to deliver meaningful results.

Key Takeaways:

• Stop Selling, Start Connecting: Andrew emphasizes shifting from a transactional mindset to building genuine, value-driven relationships.
• Intentional Networking: LinkedIn isn't just a platform—it's an international conference at your fingertips. Use it thoughtfully and strategically to foster real connections.
• Humanize Your Outreach: Andrew shares practical insights on creating meaningful interactions that lead to lasting professional relationships rather than mere pitches.
• Find Your Unique Voice: Andrew’s journey underscores the importance of self-discovery, authenticity, and finding your unique brand voice.
• Get Out of Your Home Office: Embrace face-to-face interactions to build deeper, more memorable connections.

Sales as a Service Challenge!:

• This week's challenge is straightforward but powerful: Take the first step and reach out to one new person you admire or want to learn from. No pitches—just genuine conversation and curiosity.

If you enjoyed this episode or have specific topics or challenges you'd like me to cover, reach out on LinkedIn or Instagram. I'd love your input to keep making Sales as Service even more valuable!

Want to connect with Andrew? Follow him on LinkedIn and visit the The Ardunan Village website to learn more about his executive and one-on-one coaching. 

Resources mentioned in the episode:

You Decide: Supercharge Your Networking – Starting with LinkedIn

Read more or request a copy: ardunan.com/village/books/you-decide

Interested in generating more high-quality leads? Check out my LinkedIn Lead Generation program, designed specifically to help you attract and engage ideal clients through proven strategies. https://www.studio349.com/linkedin-leads 

Have an episode idea? DM me on LinkedIn or Instagram and let me know.

Connect with Tam!

Tam Smith is a Sales Growth Strategist and founder of Studio Three 49, where she helps creative agencies and service pros ditch feast-or-famine cycles with sales systems that actually feel good to use.

With 15+ years in sales leadership, Tam’s work focuses on building genuine relationships, crafting smart outreach strategies, and creating consistent client pipelines—no pressure tactics required.

She also hosts live Sales as Service Office Hours, where she shows up as the perpetual student—sharing what she’s testing, learning, and uncovering, while answering real questions about sales and sustainable business growth.

When she’s not helping clients build reliable sales systems, you’ll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

Carl Cleanthes, founder of Epic Made, joins me to talk about how he built a thriving creative studio by staying rooted in purpose, clarity, and aligned clients. With nearly two decades in business, Carl shares what helped Epic Made outlast trends and grow without compromising its creative core. We dive into his niche-focused approach, the intentional way he filters for clients, and how AI has found a place in his creative workflow without diluting the work.

Key Takeaways:

• Clarity is a sales tool. Carl’s deep niche in geek culture and entertainment allows Epic Made to attract aligned clients without chasing trends.
• No convincing required. If he has to talk someone into working with him, it's already a misalignment.
• AI is a collaborator, not a replacement. It’s part of his process—but the human touch still leads.
• Playing the long game pays off. Carl worked 15 years without a profit to build a brand he believed in.
• Your voice attracts your people. Carl’s content and creative style speak directly to his audience’s values—no mass appeal needed.

Sales as Service Challenge - Join In! 

• Take 15 minutes to write down three traits of your dream client. Not just demographics—but behaviors, values, how they show up in the sales process, and what makes the work with them feel effortless and energizing.
• Then, use that list to audit your next inquiry. Do they align? Where’s the red flag? Where’s the green light?
• The goal isn’t to close everyone. The goal is to recognize who’s actually a fit—and stop convincing those who aren’t.

Links & Resources:

• Check out the LinkedIn Lead Generator Challenge to learn how to turn simple daily actions into real conversations with potential clients:  https://studiothree49.com/linkedin-leads
• Learn more about Carl and Epic Made: 
  • https://www.linkedin.com/in/cleanthes  
  • https://www.instagram.com/colorfulcarl/
  • https://www.epic-made.com/
  • https://www.youtube.com/@ColorfulCarlArt/podcasts
• Resources mentioned in the episode:
  • https://juliacameronlive.com/books-by-julia/
  • https://lunchclub.com
  • https://jasonswenk.com/

Have an episode idea? DM me on LinkedIn or Instagram and let me know.

Have an episode idea? DM me on LinkedIn or Instagram and let me know.

Connect with Tam!

Tam Smith is a Sales Growth Strategist and founder of Studio Three 49, where she helps creative agencies and service pros ditch feast-or-famine cycles with sales systems that actually feel good to use.

With 15+ years in sales leadership, Tam’s work focuses on building genuine relationships, crafting smart outreach strategies, and creating consistent client pipelines—no pressure tactics required.

She also hosts live Sales as Service Office Hours, where she shows up as the perpetual student—sharing what she’s testing, learning, and uncovering, while answering real questions about sales and sustainable business growth.

When she’s not helping clients build reliable sales systems, you’ll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

In this episode, I talk with Natasha Walstra, founder of NearPoint Strategies, about how business owners, especially introverts, can leverage LinkedIn to build genuine relationships and grow their business without feeling salesy. 

Natasha shares her journey from struggling with cold calling as a sales development rep to discovering how authentic engagement and strategic personal branding on LinkedIn can turn the platform into a revenue engine. 

She emphasizes the importance of optimizing your profile’s headline and banner, engaging thoughtfully in comments, and rethinking LinkedIn as a virtual networking event. Natasha also provides practical tips for overcoming the fear of putting yourself out there, and how consistency in authentic activity can lead to new clients, referrals, and opportunities.

Key takeaways:

• Your LinkedIn headline and banner are prime real estate to communicate who you help and how—use them intentionally.
• Building relationships happens by commenting, not just posting content—engage in conversations that matter.
• Focus on quality over quantity: meaningful interactions are more powerful than large-volume outreach.
• Reframe LinkedIn as a virtual networking event, not just a digital resume or sales pitch platform.
• Consistency in engaging and sharing genuine content builds trust and long-term growth.

Sales as a Service Challenge!
Spend 20 minutes this week optimizing the top section of your LinkedIn profile. Specifically:

• Update your headline to clearly state who you help and how, using a positioning statement instead of a job title.
• Refresh your banner to visually communicate your core message.
• Leave thoughtful comments on five posts from people you genuinely want to connect with—offer value and start real conversations.
• Bonus! Share one simple, authentic post this week to start engaging your network more intentionally.

Tag me and Natasha when you share your progress. I’d love to see you put this into action!

Want to connect with Natasha? Visit her website at NearPoint Strategies, her Instagram, or find her on LinkedIn. 

Resources mentioned in this week’s episode:

LinkedIn Platform: https://www.linkedin.com 

Sales Navigator: https://business.linkedin.com/sales-solutions/sales-navigator

Calendly: https://calendly.com 

Have an episode idea? DM me on LinkedIn or Instagram and let me know.

Connect with Tam!

Tam Smith is a Sales Growth Strategist and founder of Studio Three 49, where she helps creative agencies and service pros ditch feast-or-famine cycles with sales systems that actually feel good to use.

With 15+ years in sales leadership, Tam’s work focuses on building genuine relationships, crafting smart outreach strategies, and creating consistent client pipelines—no pressure tactics required.

She also hosts live Sales as Service Office Hours, where she shows up as the perpetual student—sharing what she’s testing, learning, and uncovering, while answering real questions about sales and sustainable business growth.

When she’s not helping clients build reliable sales systems, you’ll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

In this episode, I talk with Devin Lee, systems strategist and the Founder behind helping overwhelmed business owners create custom processes that simplify operations. Devin specializes in transforming chaos into clarity, enabling businesses to scale efficiently without hitting plateaus. She shares her expertise in streamlining workflows, automating tasks, and implementing effective delegation strategies to enhance client experience and boost revenue.

Devin dives into her journey from professional organizing and virtual assisting to becoming a sought-after business management expert, explaining why efficient systems are essential for growth. She also highlights common inefficiencies in service-based businesses, the critical role of first impressions in sales, and the importance of automating client onboarding to create lasting positive experiences.

Key takeaways:

• Effective systems are foundational to scaling a business without burnout.
• Overly manual processes can harm sales, client relationships, and retention.
• Automating routine tasks and delegating effectively frees up creative space for strategic growth.
• Business owners often become bottlenecks by holding onto tasks rather than empowering their teams.
• Regularly mapping out processes helps identify inefficiencies and areas for improvement.

Sales as Service Challenge - Join In! 

This week’s Sales as Service Challenge is to do a 15-minute Process Audit in your business.

Here’s how to do it: Choose one core process - this could be client onboarding, scheduling sales calls, or delivering your service. Write down every single step in that process. (You’re likely doing more than you realize!)

Identify:

- What can be automated?

- What can be delegated?

- What do you actually need to own?

Streamlining even one process can save you time, create a better client experience, and remove unnecessary friction from your sales cycle. Take the challenge and let me know how it goes - DM me on LinkedIn or Instagram! #SASChallenge

Want to connect with Devin? Visit her website at DevinLee.com, where you can subscribe to her highly recommended newsletter, or find her on LinkedIn to explore more insights into systematizing your business for sustainable growth.

Resources Mentioned in this week’s episode:

Airtable Relationship Management Template: https://devinlee6.gumroad.com/l/relationship-database-auto

Airtable (Recommended Tool): https://www.airtable.com

Zapier (Automation Tool):

Have an episode idea? DM me on LinkedIn or Instagram and let me know.

Connect with Tam!

Tam Smith is a Sales Growth Strategist and founder of Studio Three 49, where she helps creative agencies and service pros ditch feast-or-famine cycles with sales systems that actually feel good to use.

With 15+ years in sales leadership, Tam’s work focuses on building genuine relationships, crafting smart outreach strategies, and creating consistent client pipelines—no pressure tactics required.

She also hosts live Sales as Service Office Hours, where she shows up as the perpetual student—sharing what she’s testing, learning, and uncovering, while answering real questions about sales and sustainable business growth.

When she’s not helping clients build reliable sales systems, you’ll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

In this episode, I chat with Amber Irwin from Social Speak Network about transforming your social media presence into a powerful, strategic tool for business growth. Amber shares her effective method for maximizing productivity: dedicating just one hour per day to create impactful short-form videos that fuel your content strategy across multiple platforms.

Amber emphasizes the importance of treating yourself as a client, scheduling time specifically to work "on" your business, and staying committed to these time blocks. She discusses the positive impact consistent video creation can have on client engagement, brand visibility, and overall business momentum.

Amber also offers practical advice for overcoming common obstacles like procrastination and perfectionism, underscoring the importance of progress over perfection.

Key takeaways:

• Investing just one dedicated hour daily in strategic content creation can significantly enhance your business growth
  
  
• Short-form videos are an efficient way to create versatile, engaging content across multiple platforms
  
  
• Prioritize working "on" your business with the same seriousness as client work
  
  
• Consistency and commitment in content scheduling prevent procrastination and maintain business momentum
  
  
• Overcoming the fear of video creation becomes easier with regular practice and a focus on genuine connection

This week's challenge: Record one short video (30-60 seconds) sharing a quick tip, answering a common client question, or giving a behind-the-scenes look at your work. Post this video to your preferred social media platform. Remember, progress matters more than perfection—just hit record and start building those connections!

Want to connect with Amber? Visit any of her links listed below and book a consultation to supercharge your content strategy.

Guest Links:

Social Speak Website: https://socialspeaknetwork.com

Social Speak Instagram: https://www.instagram.com/socialspeaknetwork

Amber LinkedIn: https://www.linkedin.com/in/amberirwin/

Book a Consultation with Amber: https://socialspeaknetwork.com/contact-us/

Resources Mentioned:

Canva (Recommended Content Creation Tool): https://www.canva.com

ChatGPT for Content Ideas: https://openai.com/chatgpt

Mel Robbins Podcast (Amber’s go-to for motivation): https://www.melrobbins.com/pod

Have an episode idea? DM me on LinkedIn or Instagram and let me know.

Connect with Tam!

Tam Smith is a Sales Growth Strategist and founder of Studio Three 49, where she helps creative agencies and service pros ditch feast-or-famine cycles with sales systems that actually feel good to use.

With 15+ years in sales leadership, Tam’s work focuses on building genuine relationships, crafting smart outreach strategies, and creating consistent client pipelines—no pressure tactics required.

She also hosts live Sales as Service Office Hours, where she shows up as the perpetual student—sharing what she’s testing, learning, and uncovering, while answering real questions about sales and sustainable business growth.

When she’s not helping clients build reliable sales systems, you’ll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

In this episode, I sit down with Brandon Rush, founder and CEO of Small Axe Sales, to talk about transforming traditional sales into authentic service-driven relationships. Brandon shares how Small Axe Sales helps businesses shift from transactional selling to building meaningful connections, enhancing long-term customer loyalty and sustainable growth.

We get into Brandon’s journey from high-pressure corporate sales environments to creating his own methodology that emphasizes empathy, active listening, and genuine problem-solving. He explains why sales should be seen as an act of service, and how adopting this mindset can significantly boost both employee satisfaction and bottom-line results.

Key takeaways:

• Sales becomes more effective when it prioritizes genuine service and customer wellbeing over short-term gains
  
  
• Empathy and active listening are crucial skills for building trust and long-lasting relationships with clients
  
  
• Traditional high-pressure sales tactics often lead to burnout, poor morale, and high turnover
  
  
• Training your sales team in consultative selling creates a more engaged, satisfied workforce
  
  
• Adopting a service-driven sales culture leads to sustainable business growth and higher client retention

Brandon also provides practical insights into training sales teams to become consultative partners rather than just revenue-generating machines, highlighting real-world examples from businesses he's transformed.

This week's challenge: Reflect on your current sales interactions and identify one area where you can shift your approach from transactional to service-oriented. Commit to actively listening to understand your client's deeper needs in your next sales conversation, rather than focusing solely on closing the deal.

Want to connect with Brandon and Small Axe Sales? Find him on LinkedIn and visit Small Axe Sales' website to explore how his approach can help revolutionize your sales strategy. 

Have an episode idea? DM me on LinkedIn or Instagram and let me know.

Connect with Tam!

Tam Smith is a Sales Growth Strategist and founder of Studio Three 49, where she helps creative agencies and service pros ditch feast-or-famine cycles with sales systems that actually feel good to use.

With 15+ years in sales leadership, Tam’s work focuses on building genuine relationships, crafting smart outreach strategies, and creating consistent client pipelines—no pressure tactics required.

She also hosts live Sales as Service Office Hours, where she shows up as the perpetual student—sharing what she’s testing, learning, and uncovering, while answering real questions about sales and sustainable business growth.

When she’s not helping clients build reliable sales systems, you’ll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.