In this episode, I talk with Elizabeth Howell, owner of Howell Media, about the power of organic marketing for small business owners and solopreneurs.

Elizabeth shares how she helps entrepreneurs fight marketing indecision by focusing on just two powerful strategies: LinkedIn and podcast guesting. As someone with extensive media experience, she discovered this combination gives the biggest return on time investment without requiring a massive budget.

Key takeaways:

• Combine podcast guesting with LinkedIn to maximize your marketing ROI
• One podcast appearance can generate multiple content pieces across platforms
• Make marketing fun by leaning into formats that energize you
• Real results: one guest generated $50,000 in coaching sales from a single podcast
• Comments on LinkedIn can drive more growth than daily posting

Elizabeth also shares her "Goals + Actions" exercise for creating LinkedIn content, where you map client goals against what they need to know, giving you endless content ideas.

This week's challenge: Create five LinkedIn post ideas using Elizabeth's goals + actions exercise.

Want to connect with Elizabeth? Find her on LinkedIn: https://www.linkedin.com/in/euh24/

Connect with Tam:

• https://www.linkedin.com/in/tamara-b-smith/
• https://www.instagram.com/studiothree49/

Want to generate quality leads on LinkedIn without feeling pushy or spending hours online? Join the LinkedIn Lead Generator Challenge to learn how to turn simple daily actions into real conversations with potential clients.

Sign up here: https://studiothree49.com/linkedin-leads