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Turning Conversations into Clients with Nelson Dickson
In this episode, I talk with Nelson Dickson, founder of C3 Creations, about the power of relationships in sales.
Nelson shares how he built his marketing brokerage by focusing on genuine connections rather than transactions. As a self-described introvert, he changed his approach to networking by asking "How can I help?" instead of "What can I get?"
Key takeaways:
- 60-70% of Nelson's business comes from referrals
- Shift your mindset from collecting business cards to making real connections
- Give more value than you gain
- Be authentic - people can spot "quota breath" from a mile away
- Don't be afraid to stand out (like wearing silly Christmas suits!)
Nelson also recommends consistent content posting and doing a yearly "relationship audit" to strengthen connections that matter.
This week's challenge: Take 15 minutes to reconnect with one contact - no pitch, no agenda, just genuine connection.
Want to connect with Nelson? Find him on LinkedIn or visit c3creations.com.
Connect with Tam:
- https://www.linkedin.com/in/tamara-b-smith/
- https://www.instagram.com/studiothree49/
Want to generate quality leads on LinkedIn without feeling pushy or spending hours online? Join the LinkedIn Lead Generator Challenge to learn how to turn simple daily actions into real conversations with potential clients.
Sign up here: https://studiothree49.com/linkedin-leads
View all episodes
In this episode, I talk with Nelson Dickson, founder of C3 Creations, about the power of relationships in sales.
Nelson shares how he built his marketing brokerage by focusing on genuine connections rather than transactions. As a self-described introvert, he changed his approach to networking by asking "How can I help?" instead of "What can I get?"
Key takeaways:
- 60-70% of Nelson's business comes from referrals
- Shift your mindset from collecting business cards to making real connections
- Give more value than you gain
- Be authentic - people can spot "quota breath" from a mile away
- Don't be afraid to stand out (like wearing silly Christmas suits!)
Nelson also recommends consistent content posting and doing a yearly "relationship audit" to strengthen connections that matter.
This week's challenge: Take 15 minutes to reconnect with one contact - no pitch, no agenda, just genuine connection.
Want to connect with Nelson? Find him on LinkedIn or visit c3creations.com.
Connect with Tam:
- https://www.linkedin.com/in/tamara-b-smith/
- https://www.instagram.com/studiothree49/
Want to generate quality leads on LinkedIn without feeling pushy or spending hours online? Join the LinkedIn Lead Generator Challenge to learn how to turn simple daily actions into real conversations with potential clients.
Sign up here: https://studiothree49.com/linkedin-leads