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Analytics drives the MarTech Industry, and in a post-COVID world, online data is central to just about any business strategy. But how can companies assemble the right stack for their needs? With nearly 8,000 sales and marketing solutions on the market, knowing which ones will work for you is the critical question to answer. Hear author and Visionary Mark Schaefer offer his take on the "complex cocktail" that can solve the mystery of the new somewhat-normal in marketing. He'll by joined by Bloor Group CEO Eric Kavanagh, who will give his take on the state of the industry; and he'll make a bold prediction! Details below: 3:00 ET - Live Broadcast of DM Radio, featuring Schaefer and guests: Kate Chernis, Lately.ai; Josh Francia, BlueShift; Phil Ahad, Toluna 4:00 ET - Deep Dives of MarTech software
Cloud adoption is often driven by modernization efforts, but the increased investment usually represents a broader approach to digital transformation because, in reality, the public cloud is not always the best option. And once organizations undergo modernization efforts, they often find the increasing complexity creates new challenges. As more companies have gained confidence in the benefits of cloud computing (scalability, operational velocity, elasticity), they have learned new tricks of the trade, including: avoiding vendor lock-in; ensuring resource management and capacity planning; and blending legacy applications and infrastructure. Register for this episode of DMRadio to learn how today's innovators are tackling the challenges of heterogeneous infrastructure and solving for the complexity of hybrid cloud. Host @eric_kavanagh will interview Kris Beevers of NS1 and AB Periasamy of MinIO.
Eric Kavanagh discusses MarTech with guests: David Henry, Amperity Lisa Spira, Persado Christina Mautz, MOZ
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