Imposter syndrome first found its name in the 1970s and is talked about now more than ever before. But how does it affect even the top CEOs?

In this week's episode of Performance Marketing Unlocked, we discuss the importance of upskilling and what imposter syndrome looks like across all levels of seniority. To discuss it further, PMW welcomes to the studio Kate Burnett, General Manager of DMA Talent, and Yarmila Yu, the DMA's Chair of Talent and Founder of YUnique Marketing.

We discuss the difficulty of businesses making smaller teams do more work, the over-reliance on AI and the benefit of the government's Skills Bootcamps. Burnett and Yu pull off a joint effort in the PMW Resell Me a Pen challenge, roping in former US President Barack Obama to resell the BlackBerry.

Hosted by Lucy Shelley, Multimedia Editor, PMW. If you liked this episode, please leave a review, follow the podcast and subscribe at performancemarketingworld.com.

Tickets to PMW Unlocked 2024 are available here. But grab them quick before they run out! Don't miss the most important performance marketing event of the year, in London on 5 and 6 March 2024.

~ Further listening ~

How to be a marketer in 2024: PMW People Awards judges

How Domino's became the 'Netflix of Food'

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