After you've been working in the digital world for so long, it's easy to forget about the traditional one. The truth is, the press is still key to driving brand awareness (and success)! Dmitry Dragilev, the founder of JustReachOut.io, knows this all too well. He's leveraged the press to promote his businesses - without hiring a PR firm, too! - to great effect. Tune into this podcast to catch a glimpse of his personal playbook - from scouring Twitter for relevant hashtags, to what times of the day are best for pitching journalists.