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DMR #24: Ekaterina Walter – What can thinking like Mark Zuckerberg do for your digital marketing?
David: What can thinking like Mark Zuckerberg do for your digital marketing? Is it essential to be visual in your story telling in using social media and how do you start building meaningful relationships with influencers. Those are just two of the questions that I intend to ask today’s special guest, Ekaterina Walter. Ekaterina, welcome to DMR.
Ekaterina: Hello David, great to be here.
David: Wonderful to have you here. Well, Ekaterina’s laid strategic and marketing innovation for fortune 500 brands such as Intel and Accenture. She’s also author of the bestseller Think Like Zuck, the five business secrets of Facebook in probably brilliant CEO Mark Zuckerberg and co-author of The Power of Visual Storytelling.
Ekaterina, you’ve provided social media advice to a lot of big brands but is social media more challenging for big brands compared with single honor businesses?
Ekaterina: Well David, the reality is I think as marketers whether we’re business owners or marketers in a big brand, our key goal should be building relationship capital, right? That is the basis for any success either you talk sales or customer service or brand awareness or even personal relationships. I think the challenges are different. It’s not easy to do so. It’s easy to do social. It’s not easy to be social. That sort of mentality of how to use social media as a tool to drive my ultimate goal which is build relationships and ignite tribes around my brand. If I’m a small business in a small community, that’s how my business thrives, right.
It thrives on relationships, people knowing me, people trusting me, people understanding the products that I carry and having personal relationship with me in that community. The same goes for bigger brands is just in a larger scale. Either way you have to spend time and you have to pay attention to your customers, current and potential to your partners to your network. The reality is I think they have different challenges, small business where they usually short on resources and they need to really prioritize and larger brands where they a lot of times have resources but the scale is different, right?
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By David Bain
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David: What can thinking like Mark Zuckerberg do for your digital marketing? Is it essential to be visual in your story telling in using social media and how do you start building meaningful relationships with influencers. Those are just two of the questions that I intend to ask today’s special guest, Ekaterina Walter. Ekaterina, welcome to DMR.
Ekaterina: Hello David, great to be here.
David: Wonderful to have you here. Well, Ekaterina’s laid strategic and marketing innovation for fortune 500 brands such as Intel and Accenture. She’s also author of the bestseller Think Like Zuck, the five business secrets of Facebook in probably brilliant CEO Mark Zuckerberg and co-author of The Power of Visual Storytelling.
Ekaterina, you’ve provided social media advice to a lot of big brands but is social media more challenging for big brands compared with single honor businesses?
Ekaterina: Well David, the reality is I think as marketers whether we’re business owners or marketers in a big brand, our key goal should be building relationship capital, right? That is the basis for any success either you talk sales or customer service or brand awareness or even personal relationships. I think the challenges are different. It’s not easy to do so. It’s easy to do social. It’s not easy to be social. That sort of mentality of how to use social media as a tool to drive my ultimate goal which is build relationships and ignite tribes around my brand. If I’m a small business in a small community, that’s how my business thrives, right.
It thrives on relationships, people knowing me, people trusting me, people understanding the products that I carry and having personal relationship with me in that community. The same goes for bigger brands is just in a larger scale. Either way you have to spend time and you have to pay attention to your customers, current and potential to your partners to your network. The reality is I think they have different challenges, small business where they usually short on resources and they need to really prioritize and larger brands where they a lot of times have resources but the scale is different, right?