Jon is head of JontusMedia, a creative marketing & design agency operating out of Stockholm, Sweden. A small team of guerrilla marketers, Team Jontus currently serve clients in Europe, North, South America, and Asia.

Today on Digital Marketing Radio we discuss the following:

How long should a marketing campaign run before you know it's been a success?

How does old school print media sit with the digital marketing world?

What are the biggest mistakes that entrepreneurs make when it comes to digital marketing?

How would you define guerrilla marketing?

Guerrilla marketing examples

The return on integrating offline marketing with online activities

What are some of the biggest mistakes that online marketers are currently making?

Why you need to identify your goal before you start your marketing campaign

Why a lead isn't necessarily a goal

Some of the key answers shared on today's episode...

Software I couldn't live without

What software do you currently use in your business that if someone took away from you, it would significantly impact the success of your business?

Asana [Project management]

What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?

Trello [Project management]

My number 1 takeaway

What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?

Content marketing is a commitment, not a campaign.