David: What the most effective source of website traffic in 2014? How has this changed over the last couple of years and what's the most important trend to keep an eye on over the next year? Those are just two of the questions that I intend to ask our special guest today Matt Forman. Matt, welcome to DMR.

Matt: Hi, David. How are you?

David: I'm very good. Thank you. You sound very good as well with that bird-chirping environment.

Matt: Yes. It's a glorious day over here in Australia. I'm just enjoying the sunshine and the beautiful weather.

David: I'm jealous! Matt is the founder and the managing director of Traffika, a digital generation firm helping high-growth medium and large organizations to optimize their businesses online. Matt, do you find that your average new client understands what they should be doing with their digital marketing strategy or do you typically find that you have to educate before you get started?

Matt: Yeah. That's a great question, David. I think there's a probably couple of different answers to that. I think a generalized answer, education is a very important part of what we do in the sales process with our new clients and also just generally into the market. I think digital marketing is an area that's changing by the minute almost and the pace of change is also accelerating. We find that lots of clients or potential clients who come in to us saying "We've heard about this, we've heard about this but we don’t know what to do about it. Can you help us?" That's generally the starting point for any conversation.