People are looking to build their influence or share their message, but they forget about the number one thing. And that's their brand. Whether it's offline or online, you have to establish how people will perceive you, your purpose, and your image. To build your brand's credibility, you have to consider the ABCs of branding: Appearance, Behavior, and Communication.

Quotes:

"Everybody can take a situation and turn it into a positive. It's all about your mindset and how you focus on the outlook of it." (07:01)

"You gotta be aware. If you're not aware your brand can fall quicker than it ever did grow. " (09:15)

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