Steve Sims, is known today as the founder and CEO of the luxury concierge service Bluefish. Wondered what they do? Well, they cater the richest of the rich and they make their dreams come true. Isn’t that amazing? Steve is the epitome of getting amazing things done. Well, his early life isn’t as amazing as what his accomplishments are today, which makes him very relatable.

He grew up in East London, which made him toughen up. He thought in order for people to acknowledge him, he needed to be able to knock somebody down. His family own a construction company, and while on site, he got glimpse of his 80-year old granddad still working and laying bricks and ask an innocent question: “Did you ever think you'll be doing this your age now?” And he answered, "if you don't quit today, you'll be me tomorrow". That’s when he knew he needed to quit their family business and build his own empire.

The story about how he got so good in concierge service and more importantly, how he get to know and be acquainted with the richest people is so mind-blowing. You needed to listen to this episode in full and get a glimpse of how he went from no job and no money living in another country with no friends to getting to know all the affluent ones and solving their problems and fulfilling their dreams. Today’s world, our parents and our community teach us to get realistic. Steve on the other hand, believes you need to try to reach impossible things and dream, because if you don't dream it, it can't happen!

Here’s What You Missed

• What does being an entrepreneur means?

Knowledge Nuggets

[3:20] Ask yourself: Had I not had those horrible moments, would I be flying today? And quite often, most of the time it's no.

[7:56] I'm going to develop what's for me. We make our world. And so we're actually very similar. As all entrepreneurs. We know that we know when we don't fit. More often than when we know we do fit and we constantly drive and strive to find out where do we fit. And when we fit, we don't fit well. We conquer.

[9:59] You can find the greatest wisdom from some of the strangest places. It can come from the most out worldly places.

[12:19] "You are the combination  of the five people you hang out with".

[14:33] From those dark moments comes the great lights.

[21:51] Whenever you want to get into any kind of value relationship with anyone, bring something to the table that that other person wants.

[22:39]  Find the problem. That you are the cure for, and then most importantly charge for it. Because people don't pay attention.

[24:25] If you don't dream it, it can't happen.

[25:37] Most poor people, know what it's like to be poor. The beautiful thing about being rich is it actually removes that emotion. So believe it or not, the richer you are the less emotions you have.

[30:46] Every time I achieved anything, it became the new level of normal. And therefore the new standard of which you should never settle at. The more times you push for that incredible, ostentatious, over the top impossible goal, the more times you achieve it.

[33:18] Everything that you fail at is education on what not to do, but the one thing you can never, ever, ever flex on is your word. If you told him it was 300 bucks, it's 300 bucks. If it costs you 400 bucks, you charge them 300 bucks. You can charge the next person more money, but you can never, ever, ever get your word back.

[37:15] Our job is never to give the client what they ask for. It is to give them what they lust for and dream of. That's the key, really getting to the core. The good thing is if you go 10 miles beyond what the client was asking for, even if you fail and you only go five miles ahead of what they ask for, you're still way beyond what they thought they were going to get.

[47:27] Ask yourself the question:  What is the problem that you solve? Then go and find those people that you suspect have that problem.

[50:23] Elon Musk: "People laugh at you before they applaud".

[53:38] "Son, no one ever drowned by falling in the water. They drowned by staying there". That's when I realized, it's my choice to stay in there and drown or get out.

[55:35] That little person on the edge of your shoulder, he's not actually there to nag you out. It's there to fuel you to be proven wrong.

Important Reads and Links

Recommended books:

Bluefishing: The Art of Making Things Happen by Steve Sims

Steve Sims Website:                                  https://www.stevedsims.com/

Steve Sims Instagram:                                https://www.instagram.com/stevedsims/

Steve Sims Facebook Group:   https://www.facebook.com/groups/stevedsims/

Steve Sims Twitter:                                    https://twitter.com/stevedsims1

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