In a world where literally any content you put online can go viral, how do you protect yourself?.How do you capitalize on the opportunity? For years, these were the kinds of questions that only CEOs and celebrities had to deal with, but it’s something that technology is bringing to everyday life. If I start a business, should I trademark it? How do I start the process? Do I need an LLC? These are also the questions that in the past only CEOs and celebrities had to deal with, but it’s something that more and more people have to struggle with. That’s why we’re talking with LaConya Murray about trademarks, branding, and more to understand what we need to do to protect our brand and our business. LaConya shares why trademarks and LLCs are important, how to build and protect your brand, and how to legally maneuver your brand to stay ahead of copycats and other legal troubles. Here’s What You MissedDo I need to protect my brand?Do I need an LLC?Validating your business ideaWhat is a trademark actually?Am I infringing on somebody’s brand?Why a brand is more than a logoWhat not to do with your brandPicking your niche...and while keeping the doors of your business open Important Podcast Moments[8:00] Protecting your brand [8:50] To LLC early or not? [9:16] Prepping your business [13:54] LLCs [16:35] Trademarks/Copyrights [21:41] Logo early or not? [24:40] Branding horror stories [31:30] Niche -ing down for successGuest BioLaConya “The Brand Attorney” is an intellectual property attorney, entrepreneur advocate, podcaster, author, and speaker who provides legal and business support to aspiring and growing entrepreneurs. LaConya Murray’s website LaConya Murray on InstagramLinksThe Business Plan Workbook  Survey Monkey United States Patent and Trademark Office website Think and Grow Rich The 5 Second Rule Own Your Genius Challenge Launch Legally Incubator Legal Tea Podcast Checking In With #DreamNationLike what you’re hearing? Have a comment or feedback that you want to share? Need to find an earlier episode? Dream Nation on Apple Podcasts Dream Nation podcast website Dream Nation Facebook group Catch your host on Instagram (@casanova_brooks)