Tune in to hear genealogists Luke Alexander, Lisa Fanning, Tyrone Goodwyn and Andre Kearns discuss  and share their perspectives on the challenges and opportunities DNA test companies face in marketing to the African American consumer.

Andre Kearns is a genealogist, public speaker, commentator and writer.  He regularly shares his research findings at his website www.cumbofamily.com.  He also blogs on race, culture, history and genealogy at  https://medium.com/@andrekearns.

Lisa Ann Fanning is a genealogist, family historian, diversity and inclusion strategist, and award-winning artist. She also specializes in genetic genealogy and using DNA to help adoptees locate their birth families.

Luke Alexander is a genealogist and community historian with a focus on FPOC/Indigenous heritage in the Carolinas, and as vice-president of the Benjamin & Edith Spaulding Descendants Foundation, Inc. (spauldingfamily.org) is engaged in philanthropic activities in his FPOC ancestral hometown Farmers Union, NC.

Tyrone S. Goodwyn is a genealogist and sign language interpreter; and an IT Director by day.  His focus on maternal line is free people of color in southeast North Carolina, including their 17th century migration from Virginia and subsequent movement southward along the Atlantic seaboard.