The idea that has been on my mind for a few months, and it really came to be from a visit at a fairly large distillery. While I was there we talk about the usual, stills, production, process, methods but really what stood out was the concept of the cash cow? For example, Jack Daniel's is Brown-Forman's cash cow. It's a single product that is generating so much revenue that no only its own brand, but it can allow for the business to use those funds to finance other aspects of the operation, from getting new locations, to upgrading equipment to hiring more people. In that particular conversation, this stood out on why there were winning, they had a cash cow in their hands!