In this episode of the Distillery Nation Podcast, we had the absolute pleasure of talking with Arthur Shapiro . Arthur started his career with Seagram Spirits and Wine Company in 1986 as VP Marketing Research. What followed was a number of different marketing assignments in the US and globally including VP New Products, SVP Marketing Asia/Pacific/Global Duty-Free, Global Head of Marketing Services, and his longest position, EVP Marketing for the Americas. We talked about the background and how he got into the booze business, Direct to Consumer shipping, his marketing advice for a small craft distillery, favorite book and so much more.