This Week In Media Measurement

Do authenticity cues move purchases? Plus: scarcity signals

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From influencer storefronts to loyalty-card stockpiling and CPOM validation, the week asks which social signals survive contact with behavior.

Covers 2026-06-10 to 2026-06-17; 5 free papers from 40 selected papers.

This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.

Episode covers 2026-06-10 – 2026-06-17.

Top papers

  • Scarcity Coverage on Media and the Effects on Consumer Over‐Purchasing Behavior
  • Mapping E-Cigarette Content on Social Media: A Scoping Review of Methods, AI Applications, and Promotional Strategies.
  • Análise do desempenho e engajamento digital em plataformas educacionais: estudo de caso do site educacional edsonandrade1955 (2023-2026)
  • Navigating the Influencer Marketplace: Long-Tail Effects and Content Strategies
  • When does sponsorship-related content engage fans? Evidence from football clubs on Instagram

    • Themes: social media, consumer behavior, artificial intelligence, mental health, public health, digital media, Instagram, education

    Methods: survey, qualitative, quantitative, case-study, Research and Development, content analysis

    Premium News

    Premium also covers 10 related news stories, including eshap.substack.com — CROSS-SCREEN ATTENTION INDEX: THE FIRST ..., instagram.com — In CTV, reach is easy to measure. Impact is what really ... - Instagram, and iabeurope.eu — Why CTV Measurement Transparency Matters More Than Ever.

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