Episode Highlights

• Challenge the assumption that a massive social media following is vital for author success.
• Understand where your potential readers hang out to effectively engage them.
• Engagement strategies include posting consistently, high-touch interaction, and involvement in relevant groups and events.
• Quality content over quantity of posts; it doesn't guarantee more book sales.
• Building an email list provides a more controlled communication channel.
• Question whether a large following is truly necessary and align your strategy with your goals and audience.
• Transition casual engagement to highly engaged fans who can become book buyers and promoters.

Actionable Insights

1. Know your audience's online presence.
2. Select engagement strategies wisely, favoring quality interactions.
3. Prioritize valuable content over frequent posts.
4. Consider building an email list for direct communication.
5. Question the necessity of a large social media following.
6. Aim to transform casual engagement into highly engaged fans.

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