Feeling stuck at the starting line of book publishing is more common than most authors realize.

In this episode of Your Path to Book Publishing, the focus is on the real reason aspiring nonfiction authors feel overwhelmed before they even begin — and why trying to jump straight into writing, publishing options, or marketing is often what keeps them stuck.

Instead of rushing into tactics, this episode reframes the starting point of the author journey around orientation before execution. It walks through the two foundational questions every author must answer before choosing a publishing path, building a platform, or writing a single chapter.

Listeners will learn:

• Why “where do I start?” isn’t a motivation problem — it’s a context problem
• How skipping clarity leads to overwhelm, comparison, and stalled progress
• The difference between movement and meaningful progress
• The two questions that quietly guide every successful author journey

This episode is especially helpful for coaches, consultants, speakers, and thought leaders who know they want to write a book — but feel unsure how to begin without wasting time or making costly mistakes.

🎧 Key Topics Covered:
Book publishing for beginners, author mindset, nonfiction author journey, book clarity, writing a nonfiction book, book publishing strategy, getting started as an author

If starting has felt harder than expected, this episode provides the grounding and clarity needed to move forward — without pressure, panic, or perfection.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

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What Really Happens on Book Launch Day (A Real Hybrid Publishing Case Study)

Book launch day doesn’t always go the way authors expect.

In this episode of Your Path to Book Publishing, we share a real-world case study from the January launch of Connected Deeper by Richard L. Godfrey and Christine Lavulo—a launch that hit unexpected issues the moment the book was supposed to go live on Amazon.

Instead of celebrating launch day, the book was still in preorder, shipping dates were wildly off, and buyers were already asking questions.

This episode breaks down what happened behind the scenes, how the issue was handled, and what nonfiction authors need to understand about launch-day realities.

In this episode, you’ll learn:

• Why something going wrong on launch day is more common than authors expect
• How a hybrid publishing setup can protect your book launch
• What to do when Amazon rankings don’t update right away
• Why launch day isn’t the time to troubleshoot publishing tech
• The difference between a publication date and a launch date—and why separating them gives you more control

If you’re planning to publish a nonfiction book—or have a launch coming up—this episode will help you approach book publishing and book launch strategy with clearer expectations and less stress.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

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Why does book publishing almost always take longer than expected?

For nonfiction authors — especially coaches, consultants, speakers, and thought leaders — delays in the writing and publishing process are extremely common. Most of the time, these delays aren’t caused by mistakes or lack of discipline. They happen because the real-world timelines between writing, editing, and publishing are often underestimated.

In this episode of Your Path to Book Publishing, the focus is on where those hidden delays typically occur, based on consistent patterns seen while working with authors throughout every phase of the author journey. From drafting and editing to print-on-demand proofs and platform approvals, small timing gaps add up quickly.

The episode also includes a real-world example involving print-on-demand proofs from multiple platforms, where subtle design differences forced a pause in a client’s timeline — not because of errors, but because different printers processed the same files differently.

In this episode, listeners will learn:

• Why writing a book takes longer in practice than most authors expect
• Where the editing process is commonly underestimated
• Why “print on demand” still includes real production and approval timelines
• How proof copies, platform reviews, and distribution delays compound
• How to build more realistic publishing timelines without unnecessary stress

This episode helps authors reframe publishing delays as part of the normal process — not a sign of failure — and provides clarity on how to plan timelines with greater confidence and flexibility.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

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If you’re a nonfiction author—especially a coach, consultant, speaker, or thought leader—there’s a moment you eventually reach in the publishing process:

How much of selling my book is really on me… and how much depends on the publishing path I choose?

In this episode of Your Path to Book Publishing, we unpack a mindset that shows up consistently across self-publishing, hybrid publishing, and traditional publishing—and why understanding this early can change how you approach book marketing, momentum, and long-term visibility.

Rather than focusing on tactics or launch hacks, this conversation reframes what ownership actually looks like for authors—and why being invested in your book’s success isn’t a burden, but an advantage.

In this episode, you’ll explore:

• Why publishing infrastructure supports momentum—but doesn’t create it
• How book sales tend to work across different publishing paths
• The role authors play in early traction and long-term visibility
• Why effective book marketing is about intention, not volume
• How to integrate your book naturally into the work you’re already doing

This episode is especially helpful if you’ve ever felt unsure about where your responsibility begins—or if you’ve been waiting for the “system” to take over after publication.

🎧 Listen in to reset your expectations, clarify your role, and approach book marketing with more confidence and alignment.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

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If you’re a nonfiction author — especially a coach, consultant, speaker, or thought leader — you’ve probably wrestled with the question:

"Should you focus on building your author brand first, or writing the book first?"

In this episode of Your Path to Book Publishing, we slow this question down and look at what actually keeps capable authors stuck — and why the answer isn’t as simple as choosing one over the other.

You’ll learn why waiting for clarity often creates more friction than progress, how author voice and positioning are shaped through action, and why the most successful nonfiction authors allow their book and brand to develop together over time.

This episode reframes the question entirely and offers a practical way to move forward without feeling overwhelmed, scattered, or stuck in planning mode.

In this episode, you’ll discover:

• Why “brand vs. book” is often the wrong question to ask
• What truly prevents authors from getting started
• How author voice and positioning are developed through use, not theory
• Why focusing on one platform early can accelerate clarity
• A simple way to build momentum in both your book and your brand at the same time

If you’ve been waiting to feel ready before starting your book or building your platform, this episode will help you rethink what readiness actually looks like.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

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As 2025 comes to a close, this episode of Your Path to Book Publishing is a reflection on what has been learned after working with more than 30 nonfiction authors this year across writing, publishing, launching, and book marketing.

If you’re a nonfiction author, coach, consultant, or thought leader navigating how to publish a book — and how to do it with intention — this episode will help you reset, refocus, and think more strategically about your path forward.

In this episode, I reflect on:

• What successful authors tend to get right early in the process
• Where many authors get stuck — and why
• How the book publishing and book marketing landscape is shifting
• What opportunities are opening up for authors heading into 2026
• Why clarity matters more than ever at every stage of publishing

This episode isn’t about tactics or step-by-step strategies. It’s about perspective — and making sure you’re building the right book, the right platform, and the right publishing path for your goals.

🎙 Your Path to Book Publishing returns January 12, 2026.

 Enjoy the holidays, and see you in the new year.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

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If you’ve ever said, “I want to write a book… I just don’t have time,” this episode was made for you.

In this week’s episode of Your Path to Book Publishing, we break down the real reason time gets in the way for nonfiction authors — and the practical strategies that allow you to start (and even draft) your book without adding hours to your week.

You’ll learn:

• Why your book actually begins long before you “start writing”
• How to make progress using the time you already have — even without typing a single word
• The creative process behind shaping ideas into a strong, marketable book concept
• How to capture, organize, and refine your thinking using tools you already use daily
• The pros and cons of speech-to-text writing, dictation, and idea-capture workflows
• Why a fast first draft matters more than a perfect one
• How ghostwriters and AI-assisted outlining can speed up your timeline dramatically
• The mindset shift busy coaches, consultants, and executives need in order to finish a book

If you’re a nonfiction author with a full calendar — client work, leadership roles, family, and everything in between — this episode walks you through how to finally start your book without waiting for “more time.”

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

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Most nonfiction authors ask the same question at some point:
“How do authors actually make money from their books?”

In this episode, you’ll learn exactly that — because the truth is, royalties are not where most nonfiction authors earn their income. Your real opportunity comes from the ecosystem around your book. And once you start thinking like an IP company, the number of revenue paths available to you expands dramatically.

Today, we walk through 37 income streams nonfiction authors can use — and why you only need a handful of them to start seeing real traction. You’ll also hear the single fastest revenue generator for most coaches, consultants, speakers, and thought leaders.

In this episode, you’ll learn:

• Why book royalties are almost never the main income source — and why that’s actually empowering
• The 7 categories of author income (book-based, education, consulting, speaking, digital media, memberships, licensing)
• How to choose the three streams that make the most sense for your stage and goals
• The biggest mindset shift that helps authors build a sustainable business — not just a book
• The income stream most nonfiction authors can activate before launch day

Free Resource:

Download the full one-page guide with all 37 income streams at: juxtabook.com/37ways

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

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Most nonfiction authors think they’re “writing a book.”

But the moment you decide to write one… you’ve actually become an intellectual property company.

In this episode, you’ll learn why this mindset shift changes everything about how you publish, market, and monetize your work — especially if you're a coach, consultant, speaker, or thought leader.

This episode breaks down how authors can think bigger, protect their ideas, and treat their book as the gateway to a scalable ecosystem—not a one-off product.

In this episode, you’ll learn:

• Why every nonfiction author is an IP company (whether they realize it or not)
• How to turn your ideas, frameworks, and stories into long-term assets
• What Taylor Swift can teach authors about rights, licensing, and content ownership
• How top authors like Brené Brown, James Clear, and Donald Miller built multi-product ecosystems
• Why “your book is not your business”… your IP strategy is
• How to protect your content in an AI-driven world
• The key questions that help you identify the next asset in your author business

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

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If your Amazon rankings have been bouncing around lately or your ads suddenly feel less effective, there’s a reason. Amazon has quietly updated its A9/A10 algorithm, and it’s now heavily prioritizing external traffic from your author platform.

In this episode, we break down what this shift means for nonfiction authors, why outside traffic now matters more than Amazon’s internal discovery, and how to adjust your book marketing strategy so your book stays visible.

You’ll learn:

• What changed in Amazon’s latest algorithm update
• Why Amazon is prioritizing high-intent external traffic
• How LinkedIn, email newsletters, podcasts, and social media impact your ranking
• Why your author platform now matters more than your Amazon page
• How this affects self-published and traditionally published authors
• What nonfiction authors should update right now to stay competitive

Plus: The type of external traffic Amazon rewards the most for nonfiction, business, and self-help authors.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

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