Sippin' Matcha & Helping You Make More Sales

Do I Have a Sales Problem or a Marketing Problem? Here’s How to Tell

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Do I Have a Sales Problem or a Marketing Problem? Here’s How to Tell

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📝 Episode Summary

When business feels slow, it’s easy to throw more time (or money) at the wrong thing. More ads? A fancier proposal? A brand refresh? A new funnel? But before you panic-hire a sales rep or sink another $5K into your next campaign, Brooke and Scott walk you through the key question:

👉 Is this a sales problem or a marketing problem?

In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke draws from her rare combo of experience as both a certified StoryBrand guide and a seasoned sales coach to help you confidently diagnose what’s really going on in your pipeline—and what to fix first.

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📘 What You’ll Learn
  • The difference between one-to-many (marketing) and one-to-one (sales) communication
  • Clear signs you’re dealing with a marketing issue (hint: lots of leads, no conversions)
  • How to know if you’ve got a sales issue (hint: ghosting, long timelines, low close rates)
  • Why good messaging is the foundation for both sides of the equation
  • What to check before you add a sales rep to a broken system

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    🔗 Resources Mentioned
    • 🧠 Sales Conversation Assessment — Pinpoint where your sales conversations are stalling
    • 📣 The Good Humans Growth Network — Conference and community for service-based business owners
    • 📖 StoryBrand Framework — The messaging method Brooke uses with clients

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      🗣️ Join the Conversation

      Have a lingering question about sales or marketing that’s keeping you stuck?

      Submit your anonymous question and get featured on a future episode: 👉 buildingmomentum.info/matcha

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      🤝 Connect with Brooke on LinkedIn

      For more no-fluff advice on human-first sales and clear messaging, connect with Brooke here: 🔗 linkedin.com/in/brooke-greening

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      Sippin' Matcha & Helping You Make More SalesBy Brooke Greening