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What if doubling your sales wasn’t about working more hours, launching a new offer, or reinventing your business—but simply improving three key areas just a little bit?

In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott unpack Brooke’s go-to Sales Success Formula: Actions × Profit × Effectiveness = Sales Growth.

You’ll learn how a 26% improvement in each area can literally double your business—and how to start applying it this week.

Whether you’re a business owner or a B2B sales pro, this episode is packed with clear, doable steps to hit bigger numbers without burning out.

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Have a sales question you want answered on the show? Submit it anonymously at: 👉 buildingmomentum.info/matcha 

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For more honest, practical sales coaching and insights, connect with Brooke here: 🔗 linkedin.com/in/brooke-greening

You’ve been going to coffee chats, showing up at events, maybe even collecting stacks of business cards—but nothing’s moving your business forward. So what gives?

In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott break down why so much networking feels like a waste of time—and what to do instead.

From being in the wrong rooms to opening conversations with the wrong questions, they help you shift from awkward small talk to meaningful connections (and actual sales conversations).

If you’ve ever walked away from a coffee chat thinking, “Well… that went nowhere,” this episode is for you.

Got a sales or networking question you’d love Brooke and Scott to tackle? Submit it anonymously here: 👉 buildingmomentum.info/matcha

Want more practical sales advice without the performance pressure? Brooke shares bite-sized strategy and encouragement every week. 🔗 linkedin.com/in/brooke-greening

What happens when your well-planned sales schedule gets completely derailed? Whether it’s a personal crisis, client emergency, or just a week where everything goes sideways—this episode of Sippin’ Matcha and Helping You Make More Sales is your permission slip and your plan. In one of the wildest two weeks of their lives, Brooke and Scott open up about what it looks like to stay connected to sales when life punches you in the face (Mike Tyson style), and offer a realistic, no-fluff framework to help you move forward—even if you only have 10 minutes.

💡 Sales Conversation Assessment – Diagnose what’s stalling your sales chats (buildingmomentum.info/assessment)

✅ Your Daily 5 PDF – Brooke’s quick-start guide to sustainable daily sales activity (buildingmomentum.info/five)

Have your own sales question—whether it’s tactical, emotional, or somewhere in between? Submit it anonymously here and we may feature it on a future episode: 👉 buildingmomentum.info/matcha

Want more practical, non-pushy sales advice in your feed? Follow Brooke here: linkedin.com/in/brooke-greening

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We’ve all heard that “story sells”—but how do you actually tell a story in sales that doesn’t feel like bragging or a boring case study?

In this milestone 20th episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott break down how to craft stories that connect with potential buyers and move them closer to saying yes.

From choosing the right story to knowing when to tell it, this episode will help you skip the salesy pitch and start using story as a trust-building tool. Whether you’re pitching a high-ticket service or explaining your offer on a discovery call, this episode gives you the framework to make storytelling feel natural—and effective.

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💡 Sales Conversation Assessment — Diagnose what’s stalling your sales conversations (https://buildingmomentum.info/assessment)

 📖 StoryBrand Framework — Learn how to clarify your messaging and make your customer the hero (https://marketingmadesimple.com/buildingmomentumresources)

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Have a storytelling or sales question you want answered on the show? Submit it anonymously at buildingmomentum.info/matcha. Brooke just might feature it in an upcoming episode.

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Want more sales tips that don’t make you cringe? Follow Brooke for practical, human-first advice on selling with confidence and kindness:

🔗 linkedin.com/in/brooke-greening

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We’ve all heard the advice: “Tell your story.” But in a sales conversation, your story isn’t the one that matters most. In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott unpack the overlooked superpower in sales—curiosity.

If you’ve ever felt pressure to “pitch” or launch into your background too soon, this episode shows you a better way to connect. Brooke breaks down why sales success starts with uncovering your prospect’s story, and how to ask questions that open the door to deeper trust, clearer needs, and more honest conversations.

Whether you’re new to sales or refining your discovery calls, this episode will help you stop performing and start truly listening.

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Got a sales situation where you’re not sure when to share your story? Send in your anonymous question and we’ll cover it in a future episode. 👉 buildingmomentum.info/matcha

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Want more human-first sales advice that actually works? Follow Brooke for practical insights and encouragement: 🔗 linkedin.com/in/brooke-greening

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When business feels slow, it’s easy to throw more time (or money) at the wrong thing. More ads? A fancier proposal? A brand refresh? A new funnel? But before you panic-hire a sales rep or sink another $5K into your next campaign, Brooke and Scott walk you through the key question:

👉 Is this a sales problem or a marketing problem?

In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke draws from her rare combo of experience as both a certified StoryBrand guide and a seasoned sales coach to help you confidently diagnose what’s really going on in your pipeline—and what to fix first.

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Have a lingering question about sales or marketing that’s keeping you stuck?

Submit your anonymous question and get featured on a future episode: 👉 buildingmomentum.info/matcha

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For more no-fluff advice on human-first sales and clear messaging, connect with Brooke here: 🔗 linkedin.com/in/brooke-greening

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Feel like you have to “turn it on” every time you talk about your offer? You’re not alone—and good news: it doesn’t have to be that way. In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott unpack one of the most common (and exhausting) sales myths: that you need to perform to be effective. From awkward pitch decks to monologue-style meetings, they explain why less talking and more listening builds trust—and leads to better results. Whether you’re new to sales or just tired of feeling like you’re putting on a show, this one’s packed with practical shifts that will help you sound more like you (and still make the sale).

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🤝 The Good Humans Growth Network – Hosts of the Sell Well Conference Brooke recently spoke at.

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Have a sales situation where you feel like you’re “on stage” every time? We want to hear about it. Submit your anonymous question at buildingmomentum.info/matcha and it might be featured in a future episode.

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Want more practical, non-sleazy sales advice from Brooke? She’s always sharing tips and encouragement for service-based business owners. Connect at: linkedin.com/in/brooke-greening

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What do you do when your inner voice says, “This is never going to work”? Or when fear and comparison sneak in and start messing with your confidence before a sales call? In this vulnerable and powerful episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott tackle what it really looks like to fight through the mental noise that often shows up when you’re trying to grow a business. Whether you’re spiraling after a tough call or just struggling to hit “send” on a follow-up, this conversation will help you sort the truth from the lies, reset your perspective, and take the next best step forward.

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Have a sales scenario that keeps looping in your brain?

Ask us about it! Submit your anonymous question at buildingmomentum.info/matcha, and Brooke may answer it in a future episode.

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For more mindset shifts and practical tools that actually work in sales, connect with Brooke at linkedin.com/in/brooke-greening

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So you finally showed up. You made the call, joined the Zoom, or walked into the networking event (name tag and all). But now you’re standing there thinking… what do I say?! In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott tackle that exact question. From coffee shop chats to conference floors, they break down how to connect with people in a way that’s human, helpful, and not the least bit salesy. If you’ve ever fumbled your way through an introduction or felt like your small talk game was stuck on low power mode—this one’s for you.

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Got a burning sales question that’s keeping you up at night (or just bugging you between client calls)? Submit it anonymously at buildingmomentum.info/matcha, and we might feature it on an upcoming episode!

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Brooke’s always up for a good conversation—and some practical sales wisdom. Connect with her on LinkedIn: linkedin.com/in/brooke-greening

Few questions create more spirals for business owners than: “What do I charge for this?” Whether you’re just launching or revisiting your rates after a season of growth, pricing can feel like a black hole of guesswork and self-doubt. In this episode, Brooke shares a calm, practical approach to setting prices that reflect the actual value you bring—without feeling sleazy or overthinking yourself into a puddle. Grab your iced matcha and listen in for encouragement, structure, and the occasional reminder to just double it already.

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Have a burning sales question? Or maybe just a pricing panic spiral you’d like untangled? Submit your question—anonymous or not—at: 👉 buildingmomentum.info/matcha

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For weekly wisdom on human-first sales, pricing with confidence, and making more money without losing your soul, follow Brooke here: 👉 linkedin.com/in/brooke-greening

00:00 Introduction: The Pricing Dilemma 00:48 Welcome to Sipping Matcha 01:31 Understanding Service-Based Pricing 02:27 Brooke's Sales Journey 04:21 Principles of Pricing 06:36 Knowing Your Numbers 07:37 Evaluating Costs 10:01 Value from Problem Solving 12:55 Real-Life Success Stories 14:39 Join the Sales Accelerator Lab 15:55 Final Thoughts and Encouragement