Sippin' Matcha & Helping You Make More Sales

Why Your Proposals Aren’t Working (And What to Fix First)

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Why Your Proposals Aren’t Working (And What to Fix First)

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📝 Episode Summary

You had a great call. The client seemed excited. They asked for a proposal… and then? Crickets. 😬

In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott break down one of the most common reasons proposals stall or get ghosted: surprises.

If your proposal includes new problems, unexpected solutions, or pricing reveals you didn’t talk through first—you’re setting yourself up to lose the sale.

Brooke unpacks the exact moment trust begins to erode—and how to turn proposals into a natural, no-drama next step instead of a deal breaker.

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📘 What You’ll Learn
  • The 3 types of “proposal surprises” that kill deals
  • Why your proposal should reflect the sales conversation—not replace it
  • How to avoid overexplaining or overselling in your documents
  • The two things your client must know before they ever see a proposal
  • Why “Send me a proposal” isn’t always a good sign (and what to do instead)

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    🔗 Resources Mentioned

    Sales Conversation Assessment (buildingmomentum.info/assessment) — Pinpoint what’s stalling your deals and how to fix it

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    🗣️ Join the Conversation

    Got a sales or proposal question you’d love Brooke to answer on the podcast? Submit it anonymously here: 👉 buildingmomentum.info/matcha 

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    🤝 Connect with Brooke on LinkedIn

    For weekly sales tips, real talk about client conversations, and a few matcha mentions, follow Brooke here: 🔗 linkedin.com/in/brooke-greening

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    Sippin' Matcha & Helping You Make More SalesBy Brooke Greening