Innovation is an important driver for increasing a firms profit margins. However, short-term expenses in the innovation process, with a short product life cycle common among highly innovative leaps, makes it very difficult to predict demand.This can make investors wary.

 Dr. Sterling Huang and colleagues look into how the balance between a company and its investors can shift with successful innovations, and the changes that has on the company’s internal communication and management

 Read the original paper: https://doi.org/10.2308/tar-2017-0082