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Do It Ugly, Not Perfect: Leadership, Mindset & Programmatic Marketing with Helene Parker
Welcome back to Season 3 of The Bigger Braver Life Show. I’m Angela Williams, a licensed clinical social worker and leadership mindset coach, and this season, I’m exploring something I care deeply about: the intersection of leadership, mental health, creativity, and nervous-system capacity.
In this episode, I’m joined by Hélène Parker, founder and CEO of Hélène Parker Consulting, a programmatic media solutions company that offers training and workshops for teams who want to become more knowledgeable, confident, and efficient in the world of digital advertising and programmatic media.
Hélène is also personally special to this show because she was one of the inspiring forces behind this podcast launch. She encouraged me to start before I felt “ready,” reminding me that someone needed to hear these conversations now, not later — and that perfectionism is often just fear dressed up as strategy. Her message was simple and powerful: do it ugly, not perfect — then adjust and optimize.
Hélène's journey as an entrepreneur is rooted in both skill and resilience. After years working in ad agencies and navigating the reality of being a woman of color whose voice was often minimized, she chose to build something of her own. What started as freelance programmatic support quickly evolved into a thriving consulting company, a training accelerator program for junior talent, and a bigger mission: helping people grow their skills, expand their opportunities, and step into work that fits their strengths and lifestyle.
This conversation is equal parts practical and empowering — especially for founders, CEOs, and emerging leaders who are building offers, learning marketing, and working through the mindset shifts required to grow something sustainable.
📣 Do It Ugly, Not Perfect
Why waiting for the “right time” keeps you stuck — and how momentum is built through action, not perfection.
🎯 What Programmatic Advertising Actually Is
A clear breakdown of programmatic media (and where you’re seeing it every day — streaming platforms, apps, digital screens, and more).
📈 Marketing Strategy for Business Owners
Why paid ads shouldn’t replace organic marketing — and how to use ads to complement strong content and outreach.
🧠 Mindset, Coaching & Leadership Growth
Why talent isn’t enough without mindset support — and how coaching accelerates clarity, confidence, and execution.
💼 From Corporate Burnout to Purpose-Led Business
Ellen’s shift from agency life and code-switching to building a business rooted in her voice, expertise, and values.
🌱 Building & Scaling a Training Program
How Ellen’s “start small, improve as you go” approach helped her create a successful accelerator — and why iteration is the real path to growth.
✨ Purpose Over Pressure
Why no market is truly saturated — and how finding your purpose (or “zone of genius”) makes it easier to stay consistent through the ups and downs of entrepreneurship.
Start your self-development journey with Angela:
1:1 Leadership & Mindset Coaching
Connect with Hélène Parker & Hélène Parker Consulting:
🌐 Website: https://heleneparker.com
📩 Email: [email protected]
🎙️ Podcast: Programmatic Digest
📸 Instagram: @programmaticdigestpodcast
If this episode resonated with you, be sure to subscribe to The Bigger Braver Life Show and leave a review — it helps more leaders find these conversations and keeps this work growing.
For questions, collaborations, or coaching inquiries, contact Angela at [email protected] and join the newsletter for weekly leadership and nervous-system insights.
Thanks for listening! If you enjoyed this episode, subscribe to the Podcast and leave a review so it reaches more leaders like you!
You can reach Angela here: Instagram & LinkedIn @theangelamariewilliams
Learn more, add more resources to your toolkit, and apply to work with Angela here: https://www.angelamarie.co/
Music Credit: Produced by G-Rod
*While Angela is a licensed psychotherapist, this show is purely for educational and entertainment purposes only, and is not a substitute for mental health treatment. This podcast is for informational purposes only and should not be considered legal health advice.
View all episodes
By Angela Marie Williams, LCSWWelcome back to Season 3 of The Bigger Braver Life Show. I’m Angela Williams, a licensed clinical social worker and leadership mindset coach, and this season, I’m exploring something I care deeply about: the intersection of leadership, mental health, creativity, and nervous-system capacity.
In this episode, I’m joined by Hélène Parker, founder and CEO of Hélène Parker Consulting, a programmatic media solutions company that offers training and workshops for teams who want to become more knowledgeable, confident, and efficient in the world of digital advertising and programmatic media.
Hélène is also personally special to this show because she was one of the inspiring forces behind this podcast launch. She encouraged me to start before I felt “ready,” reminding me that someone needed to hear these conversations now, not later — and that perfectionism is often just fear dressed up as strategy. Her message was simple and powerful: do it ugly, not perfect — then adjust and optimize.
Hélène's journey as an entrepreneur is rooted in both skill and resilience. After years working in ad agencies and navigating the reality of being a woman of color whose voice was often minimized, she chose to build something of her own. What started as freelance programmatic support quickly evolved into a thriving consulting company, a training accelerator program for junior talent, and a bigger mission: helping people grow their skills, expand their opportunities, and step into work that fits their strengths and lifestyle.
This conversation is equal parts practical and empowering — especially for founders, CEOs, and emerging leaders who are building offers, learning marketing, and working through the mindset shifts required to grow something sustainable.
📣 Do It Ugly, Not Perfect
Why waiting for the “right time” keeps you stuck — and how momentum is built through action, not perfection.
🎯 What Programmatic Advertising Actually Is
A clear breakdown of programmatic media (and where you’re seeing it every day — streaming platforms, apps, digital screens, and more).
📈 Marketing Strategy for Business Owners
Why paid ads shouldn’t replace organic marketing — and how to use ads to complement strong content and outreach.
🧠 Mindset, Coaching & Leadership Growth
Why talent isn’t enough without mindset support — and how coaching accelerates clarity, confidence, and execution.
💼 From Corporate Burnout to Purpose-Led Business
Ellen’s shift from agency life and code-switching to building a business rooted in her voice, expertise, and values.
🌱 Building & Scaling a Training Program
How Ellen’s “start small, improve as you go” approach helped her create a successful accelerator — and why iteration is the real path to growth.
✨ Purpose Over Pressure
Why no market is truly saturated — and how finding your purpose (or “zone of genius”) makes it easier to stay consistent through the ups and downs of entrepreneurship.
Start your self-development journey with Angela:
1:1 Leadership & Mindset Coaching
Connect with Hélène Parker & Hélène Parker Consulting:
🌐 Website: https://heleneparker.com
📩 Email: [email protected]
🎙️ Podcast: Programmatic Digest
📸 Instagram: @programmaticdigestpodcast
If this episode resonated with you, be sure to subscribe to The Bigger Braver Life Show and leave a review — it helps more leaders find these conversations and keeps this work growing.
For questions, collaborations, or coaching inquiries, contact Angela at [email protected] and join the newsletter for weekly leadership and nervous-system insights.
Thanks for listening! If you enjoyed this episode, subscribe to the Podcast and leave a review so it reaches more leaders like you!
You can reach Angela here: Instagram & LinkedIn @theangelamariewilliams
Learn more, add more resources to your toolkit, and apply to work with Angela here: https://www.angelamarie.co/
Music Credit: Produced by G-Rod
*While Angela is a licensed psychotherapist, this show is purely for educational and entertainment purposes only, and is not a substitute for mental health treatment. This podcast is for informational purposes only and should not be considered legal health advice.