We all want more sales – but in the world of independent KBB retailing, is “sales” still a dirty word?

In this episode, Andy Davies asks whether retailers are too quick to badge themselves as designers rather than salespeople, and whether that mindset is helping or hindering business performance. Design may be the most creative and rewarding part of the job, but does it sometimes get in the way of closing deals, protecting margin, and making the business truly profitable?

Joined by regular panelists Trevor Scott, Liz Pantling-Jones, Nick Warrington and Justine Bullock, we're diving into whether sales techniques should carry the same weight as design skills, how creativity can be a genuine sales USP, and whether independents have unfairly distanced themselves from “sales” thanks to the tactics of the multiples.

• Do some retailers prioritise design theory over commercial reality?
• How do you measure the true success of a designer?
• Are time, value and margin are really being managed as well as they should be?

Sales or design? The panel gets properly stuck into where the balance really lies.

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