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Do Marketplaces Resolve or Complicate Channel Conflict?
In this week's Friday 15, Andy & Brian talk about the role marketplaces play in alleviating (or causing) channel conflict.
The big takeaway is that manufacturers need to accept that they simply need to be where their buyers buy, and that they can no longer push buyers into the channels that the manufacturer wants to use.
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By Master B2B
5
33 ratings
In this week's Friday 15, Andy & Brian talk about the role marketplaces play in alleviating (or causing) channel conflict.
The big takeaway is that manufacturers need to accept that they simply need to be where their buyers buy, and that they can no longer push buyers into the channels that the manufacturer wants to use.
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