마케팅, 글로벌 비즈니스 전략 : Not A But B Strategy

Do NOT hire top tier BUT recruit 2nd tier performers. NB3


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Don't get me wrong. Intelligence is a strong predictor of performance success. Screening based on the predictable quality of the school name or academic performance relatively scores high.
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Laszlo Bock, Senior Vice President of People Operations for Google, interviewed with Thomas Friedman on NY Times about How to get a Job at Google.
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마케팅, 글로벌 비즈니스 전략 : Not A But B StrategyBy Chloe Doyeon