마케팅, 글로벌 비즈니스 전략 : Not A But B Strategy

마케팅, 글로벌 비즈니스 전략 : Not A But B Strategy

By Chloe DoyeonBusinessEducationBusiness News
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마케팅, 글로벌 비즈니스 전략 : Not A But B Strategy episodes

  • Create hype NOT by marketing dollar, BUT by kick ass UX with Florian Bohnert at Mobike NB7
    인터뷰 핵심 질문과 답변
    플로리안의 커리어 (1:00)
    중국에서의 스타트업, 창업 문화는 어떤 것들이 다른가? (2:30)
    외국인으로서 어떻게 그런 환경을 극복했는가? (3:55)
    직원이 수십명에서 수천명으로 회사가 성장할 때의 매니지먼트 전략 (5:50)
    빠르게 성장하는 기업의 성장 조건 (7:00)
    마케팅 예산 0원으로 수백, 수천명 유저를 획득하는 방법 (11:00)
    유저 획득 과정에서 가장 중요한 단계는 무엇일까? (14:00)
    서비스의 Reliability vs. Availability 차이 (17:00)
    파트너쉽 전략의 실행에서 링크드인이 유용한가 (18:00)
    스타트업은 글로벌 파트너쉽을 어떻게 시작할 수 있을까 (19:00)
    다른 쉐어링 자전거 플랫폼, Ofo, Obike와 다른 모바이크 만의 경쟁력은 무엇인가 (3가지) (21:00)
    모바이크는 자전거, 거치대 등 인프라 투자를 많이 하는데 어떻게 초기 투자비용을 충당하는가? 비즈니스 지속성에 대하여 (24:00)
    한국의 수원, 파리, 싱가폴에서의 로컬 성장 전략 (28:00)
    플로리안의 하루 일과 (30:00)
    Mobike, as the first to the market and Innovative IoT, data company, is transforming our quality of city life through transportation. As a brilliant leader and communicator, Florian shared sharp insights on growth, marketing, and partnership strategy today.
    33 min
  • Fight a price war NOT with lower price, BUT with even higher spending. NB6
    Fight a price war NOT with lower price, BUT with even higher spending.
    1. Higher spending of differentiation strategies
    2. Higher spending of sales
    3. Higher spending on CS
    My client's Early Bird Satisfaction Service
    Take a look at your product or service.
    Focus on a certain channel or specific stage of customer's journey.
    Then, spend high of your time, resources, efforts on them. This can be your valuable marketing tactic and brand builder.
    Reach me @chloedoyeon at Twitter, Facebook, and Instagram
    11 min
  • Invest Facebook Marketing NOT on Pages BUT on your Personal Account. NB5
    Today, my NOT A BUT B strategy will cover how to tackle this Facebook overhaul.
    In my humble opinion, you should invest Facebook Marketing NOT on Pages BUT on your Personal account.
    Consider patterns and characteristics of user's session.
    Consider the essence nature of Newsfeed.
    Of all those factors, what do you think matter the most for FB algorithm to decide which content is being relevant content and meaningful for social interaction and the network in the community?
    It is the content creator.
    If you are NOT a publisher, BUT a person whom I can follow,
    You have multiple benefits.
    Join the conversation by leaving comments or Reviews.
    Find me on Twitter, Facebook, or Instagram @chloedoyeon
    11 min
  • Try NOT to find customers, BUT to invite contributors. NB4
    Inviting Contributor offers the promise of “Scalable Intimacy”
    Contributors are your best ally.
    They are your references!
    8 Benefits to have Contributors
    Who are Contributors?
    How can you find Contributors?
    -Buzzsumo: http://buzzsumo.com/
    -Upfluence: https://search.upfluence.com
    -Networking
    4 Rewards to Offer
    -Money
    -Stability
    -Status
    -Attention
    Check out "The Ultimate Guide to Master Contributors and Influencers Marketing eBook."
    Leave a comment or review for this podcast with your social handles, and I'll directly send it to you.
    10 min
  • Do NOT hire top tier BUT recruit 2nd tier performers. NB3
    Don't get me wrong. Intelligence is a strong predictor of performance success. Screening based on the predictable quality of the school name or academic performance relatively scores high.
    .....
    Laszlo Bock, Senior Vice President of People Operations for Google, interviewed with Thomas Friedman on NY Times about How to get a Job at Google.
    ....
    What do you think? Do you have anything to say?
    Join the conversation by leaving comments or Reviews. Or find me on Twitter or Instagram @chloedoyeon
    6 min
  • You may NOT need buyers, BUT partners. NB2
    바이어가 아니라 파트너가 필요하다.
    How can I find a reliable buyer? Will buyers accept this price?
    most companies focus on buyers.
    This is WRONG question to ask in the first place. you should not initiate your business on your position.
    Because, your buyer is thinking the same question. How can I find a reliable seller?
    Where is the trustworthy manufacturer?
    ....
    What do you think?
    Join the conversation by leaving comments or Reviews. Or find me on Twitter or Instagram @chloedoyeon
    5 min
  • This podcast is NOT to create followers, BUT leaders. NB1
    Your business may NOT need A BUT B strategy.
    NOTA BUTB strategy podcast gives crystal clear strategic advices for Marketing, Growth Strategy, and Business Results.
    Whether you are entrepreneurs, small business owners, or enterprise marketing managers, this inspiring and readily actionable podcast can be your ultimate game changer.
    Chloe Doyeon will reframe and inspire you with actionable leadership advices for your business growth and revenue with extensive field experiences from Fortune 500 companies and nimble start ups.
    Connect with Chloe, then she will answer you!
    3 min