I feel everything has its place and there is a place for everything, and direct mail is no difference. Planning a tested strategy when it comes to any marketing is the key to any possible success!! In this podcast I talk how direct marketing (ie) Postcards, Sales Letters, Brochures ect to make an impact. I also discuss where and how I would NOT use this media. Take a listen to Season 2/ Episode 3 of the "Service Without Excuses" Podcast