Johnny Earle aka "Johnny Cupcakes" joins us in the VIP Lounge to discuss how his t-shirt company started with a desire to make strangers smile and has become a case-study in how to design unforgettable experiences.

Co-hosted by Nick Borelli, of Borelli Strategies, Johnny shares some incredible insights on:

• How the smallest of details make the biggest impact
• Building a team you trust
• Why failure is not a bad thing
• Remembering that your guests always have other options