In this episode of Do The Work, we’re talking about the thing many health professionals avoid the most, DM conversations  and why that avoidance is quietly costing you your business. 

If you’ve ever said, “Messaging people doesn’t feel aligned,” this episode is your wake-up call. Conversations build relationships. Relationships build clients. And clients build businesses. Avoiding DMs doesn’t make you ethical, it makes you invisible. 

We break down:

• How to structure daily conversations (new, current, and past leads)
• Why “getting clients without content” is the wrong question
• The real models for scaling past $20K months
• Why hiring a VA is often your first move
• Group programs vs. team-based scaling
• Whether ads are worth it (hint: it depends how you run them)

Terri also shares a behind-the-scenes leadership moment about building culture in a remote company and why feedback, collaboration, and high standards matter if you want to scale to eight figures. 

We also answer rapid-fire questions on:
• Scaling without burning out
• Getting visible beyond Instagram
• Why “easy money” marketing is dangerous
• Why every successful business still does the boring work

If you’re waiting for a way to grow without conversations, without content, without ads, or without discomfort… this episode is your reminder:

There are no shortcuts. You have to do the work.

Free Resource
Want help building a simple DM framework that converts?
DM us on Instagram with “DM” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, conversations, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

In this episode of Do The Work, we’re breaking down one of the biggest opportunities we’re seeing right now for health professionals: mini ads.. simple boosted Instagram posts that are generating massive audience growth and real client results when done correctly. 

We explain why this strategy works so well for B2C health businesses (and why copying business-coach marketing doesn’t), how some clients are seeing exceptional returns on small ad budgets, and why speed matters when social media strategies are working. 

Then Terri shares a powerful leadership lesson from behind the scenes at CCI: addressing the 1%. We talk about why great leaders correct small issues early, how unclear standards create team frustration, and why avoiding small conversations eventually creates big problems. 

We finish with rapid-fire Q&A covering shortcuts to leads, imposter syndrome, raising prices, and the reality that business growth still requires doing the work — even when everyone online promises easier paths. 

In this episode, we cover:
• What mini ads are and why they’re working right now
• How boosted posts differ from traditional ad setups
• Realistic ad spend and ROI expectations
• Why health pros shouldn’t copy B2B marketing strategies
• The leadership habit of addressing the “1%” early
• Why avoiding small feedback creates bigger issues later
• The truth about getting leads without effort
• How reps eliminate imposter syndrome
• When and why to raise your prices confidently

Free Resource
Want our free training on Instagram mini ads?
DM us on Instagram with “MINI ADS” and we’ll send it to you.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

In this episode of Do The Work, we’re diving into two of the most overlooked growth levers in business: re-engaging old leads and tracking your company like a real CEO. 

We start by breaking down why 80–90% of your audience won’t buy in month one and why that’s completely normal. Reuben walks through how to intentionally re-engage past leads, how much of your daily messaging should actually be follow-up (hint: more than you think), and why the fortune truly is in the follow-up. 

Then Terri pulls back the curtain on how we’ve formalized our weekly “state of the business” reporting  analyzing KPIs across the company, identifying bottlenecks, and making sure we’re solving the right problems instead of just good ones. We talk about the power of 10,000-foot visibility and why most founders are too reactive with their data. 

We wrap with rapid-fire Q&A covering:
• Am I being patient or tolerating underperformance?
• How do I stop over-customizing my services and resenting clients?
• How do I talk about results without feeling like I’m bragging?
• How do I protect my energy without killing momentum?

If you’ve ever felt stuck between working harder and working smarter, this episode will recalibrate you. 

In this episode, you’ll learn:
• Why most sales happen 2–6 months after someone follows you
• How to structure a simple re-engagement system
• Why follow-up should dominate your messaging volume
• How to track data weekly to lead like a CEO
• The difference between patience and avoidance
• Why structure prevents resentment in client delivery
• How boundaries expand momentum instead of shrinking it

Free Resource
Want help building a re-engagement system in your business?
DM Ruben on Instagram with “FOLLOW UP” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

In this episode of Do The Work, we’re breaking down two sides of business most health pros struggle with: creating freebies that actually convert and collecting payment without feeling like a bad person. 

We start by talking about freebies (or “value pieces”) why most practitioners massively overcomplicate them, how information overload hurts conversions, and why simple checklists, quizzes, and small wins outperform long textbooks every time. We share real examples from our own business where the simplest resources converted better than the most polished ones. 

Then we shift into a harder but necessary conversation: what happens when clients don’t pay you. We talk about the difference between being a practitioner and being a business owner, why being overly empathetic can hurt your company, and when it’s appropriate to be direct, firm, and even involve collections. If you work for yourself, this is part of the responsibility especially once you have a team relying on you. 

We wrap up with listener questions around content repetition, awkward sales calls, imposter syndrome, niching down, why business feels hard at every level, and why comparing yourself to others online is one of the fastest ways to burn out. 

In this episode, we cover:
• Why simple freebies outperform “perfect” ones
• What makes a value piece actually convert
• How many freebies you need to give out weekly to grow
• Why practitioners struggle to collect payment
• How to separate empathy from business decisions
• When collections are appropriate (and necessary)
• Why sales calls feel awkward and how to get better
• How to deal with imposter syndrome using real proof
• Why business never feels “easy” and why that’s normal

Free Resource
Want help creating a simple freebie that actually converts?
DM Terri on Instagram with “FREEBIE” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

In this episode of Do The Work, we’re diving into two of the most important skills every coach must develop to scale: pricing confidently and leading with standards and not comfort. 

We start by breaking down why so many new entrepreneurs undercharge, how to build a “ladder of belief” as you raise your prices, and the real pricing ranges we see health professionals charging inside our programs. We talk market research, confidence reps, and why cheap offers don’t actually make selling easier. 

Then we shift into something most founders avoid: call-out culture. Terri shares how learning to call your team higher.. early, clearly, and consistently is one of the hardest but most necessary parts of building a sustainable company. We unpack why avoiding hard conversations damages culture long-term, and how great leaders hold the standard at 1%, not when it’s already broken. 

Finally, we answer listener questions on raising prices without losing clients, personal habits that create business success, what we won’t do for money anymore, and what “working smarter” actually looks like in practice. 

In this episode, we cover:
• Why most coaches undercharge at the beginning
• Realistic pricing ranges for health coaching offers
• How to raise prices with confidence (without losing leads)
• The “ladder of belief” framework for pricing growth
• What call-out culture actually means in leadership
• Why avoiding hard conversations hurts your business
• The habits that separate entrepreneurs from hobbyists
• What we refuse to do anymore, even if it makes money
• The difference between good work vs. high-leverage work

Free Resource
Want help dialing in your pricing and positioning?
DM Terri on Instagram with “PRICING” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

In this episode of Do The Work, we’re breaking down what’s actually working right now in online business from Instagram content trends, to the behind-the-scenes financial realities that determine whether your company survives long-term. 

We start with the content plays we’re seeing perform best on Instagram in this season: simple B-roll with clear text, swipe-worthy carousels, story engagement shifts, and the 80/20 balance of building trust vs. selling. We also share a free resource with content prompts that have booked real sales calls for our clients. 

Then Terri pulls back the curtain on one of the most important (and least talked about) topics for coaches scaling past $10K–$20K months: profit margins. We explain why a 30% margin is the goal, how businesses get bloated as they grow, and why pruning is sometimes required to protect the long-term health of the company. 

Finally, we dive into listener questions on why consistent posting doesn’t guarantee leads, why sales calls stall, how to stop tying pricing to self-worth, what systems reduce stress, and what founders should actually delegate as they scale. 

In this episode, we cover:
• What content is trending on Instagram right now
• How to make B-roll and carousels convert (without being wordy)
• The 80/20 rule of trust-building vs. selling
• Why a 30% profit margin protects your business
• What to trim when your company gets bloated
• Why posting alone doesn’t create leads (conversations do)
• How to stop hearing “I need to think about it” on sales calls
• Pricing based on value, not self-worth
• Systems and delegation that reduce stress as you scale

Free Resource
Want 5 proven content prompts that have booked calls for our clients?
DM us on Instagram with “CONTENT PROMPTS” and we’ll send them over.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

In this episode of Do The Work, we’re calling out one of the biggest lies in the online business space, the idea that you can build a real, sustainable business without doing real work. 

We start by breaking down the scholarship play, when it works, when it doesn’t, and how our clients are using it ethically to generate significant revenue from existing audiences and past leads (not new followers). We walk through exactly who should use it, how to structure it, and why it works so well when done right. 

Then Terri goes behind the scenes on a framework we’re rolling out internally: Core Four. We talk about why growing companies stall when they focus on “good” tasks instead of the right ones, how prioritization issues show up at every level of business, and why most entrepreneurs lose momentum by majoring in the minors. 

We also answer listener questions around pricing fears, niching down, handling objections on sales calls, choosing between 1:1 vs group vs courses, and why it often looks like everyone else has it more together than you do. 

In this episode, we cover:
• What the scholarship play is and when to use it
• How clients are generating $20K–$40K months from existing leads
• Why ethical marketing actually converts better long-term
• What Core Four is and how it protects growth
• How focusing on the wrong priorities can shrink your business
• When (and how) to raise your prices
• Why niching down still matters (with nuance)
• How to handle objections without freezing
• Why business growth is never truly “easy”

Free Resource
Want to know if a scholarship play would work in your business?
DM Reuben on Instagram and ask about it.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

In this episode of Do The Work, we’re breaking down one of the most polarizing topics in online business.. DM conversations and why most coaches are either avoiding them altogether or doing them in a way that kills conversions. 

We talk through what’s actually working right now when it comes to conversations: warm vs. cold DMs, why leadership matters more than scripts, how humor builds trust, and the simple framework we use to move someone from follower → conversation → call without ending up in the friend zone. 

Then Terri goes behind the scenes on goal visibility, why annual and quarterly plans fail when they’re not embedded into daily actions, how we keep goals everywhere inside our business, and why being “busy” is often the fastest way to miss your targets. 

We also answer listener questions around working less vs. working better, mindset vs. strategy when income plateaus, and whether imposter syndrome is actually a signal that you’re missing skills  not confidence. 

In this episode, we cover:
• How to lead DM conversations without being salesy
• Why scripts alone don’t work anymore
• The 10–15 message rule for qualifying or disqualifying leads
• How humor increases trust and conversions
• Why goals need to be visible daily — not yearly
• The danger of chasing “work less, make more” advice
• Why strategy solves problems mindset work can’t
• How to reframe imposter syndrome into a growth signal

Free Resource
Want our DM conversation framework?
DM us on Instagram and we’ll send it to you.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

In this episode of Do The Work, we’re diving into one of the biggest shifts health pros experience once they hit $15K–$20K+ months.. hiring real help and learning how to scale beyond just yourself. 

We start by talking about setters; what they are, when you should hire one, how affordable options can work (including international hires), and why trying to outsource DMs too early almost always backfires. We break down what we’re seeing work for clients right now and the power of leverage when you have a proven system. 

Then Terri pulls back the curtain on how we onboard team members today vs. years ago, the mistakes we made, what we’d never do again, and how structured 30/60/90-day onboarding, playbooks, SOPs, and training systems protect your time, your team, and your results. 

Finally, we answer listener questions on content vs. conversations, why “feel good” sales calls don’t always close, the key numbers every coach should track, whether you can hit $20K months without ads, and we share deeply personal stories about the toughest seasons we’ve ever walked through in business and life and what it really looks like to come back from them. 

In this episode, you’ll learn:
• When it’s the right time to hire a setter
• How to avoid the “hire → fire → blame → repeat” cycle
• What great onboarding actually looks like
• Why SOPs + training protect your business long-term
• The numbers every coach should track weekly
• Why some “great” sales calls still don’t convert
• Proof that you can come back from insanely hard seasons

Free Resource
Join our free Skool community with multiple trainings for health pros (including conversations, content, and scaling):
👉 https://www.skool.com/get-coaching-clients-online/about?ref=fc48110baeb14cf087943fb6f02d74de

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

In this episode of Do The Work, we’re breaking down two of the biggest drivers of growth we’re seeing right now: Instagram boosting that actually converts and how to dramatically increase content output without doubling your workload. 

We start with what’s trending, why boosting is working insanely well for health pros right now, why most people do it wrong, and how our clients are turning $5–$10/day into highly targeted followers who actually become clients. We discuss follower cost ranges, realistic ROI, and common mistakes to avoid. 

Then Terri pulls back the curtain on our own content strategy and how we tripled organic output without burning out. We talk repurposing, leveraging short rants, turning content into multiple assets, reposting intelligently, and using systems + team so you’re not doing everything yourself. 

Finally, we tackle listener questions, including what really changed at $20K months, when to raise prices vs. fix your offer, whether “posting more” actually stops being helpful, and how to think strategically about scaling beyond 1:1. 

In this episode, you’ll learn:
• Why boosting works and what most coaches get wrong
• Realistic follower growth + ad spend expectations
• How to repurpose content the smart way (not the exhausting way)
• Why your audience doesn’t see nearly as much as you think
• What actually changes when you hit $20K months
• When to raise prices vs. when to improve your offer
• Why “more content” still matters  and when strategy matters more

Free Resource
Join our free Skool community + access multiple trainings (including boosting strategy):
👉 https://www.skool.com/get-coaching-clients-online/about?ref=fc48110baeb14cf087943fb6f02d74de

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/