Do the Work

Why Most Coaches Start Workshops Too Early


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In this episode of Do The Work, we're breaking down one of the most requested topics from our community:

When should you start running workshops and when are they actually a waste of time?

The truth is, workshops can become an incredible way to scale your coaching business... but only if you've built the right foundation first.

Too many coaches jump into webinars, masterclasses, and workshops because they feel exciting, while neglecting the daily activities that actually generate clients. The result? Low attendance, few sales calls, and a lot of frustration. 

In this episode, we explain exactly when workshops become worth your time, how we use them inside CCI, and why they should be viewed as an addition to your client acquisition strategy, not a replacement for it.

We also walk through the structure of an effective workshop. From choosing a topic your audience actually wants, to weaving client success stories throughout your presentation, to following up with attendees after the event. 

If you're wondering whether workshops are the right next step for your business, this episode will help you make that decision with confidence.

In This Episode, We Cover:

• Why coaches under $10K/month should usually avoid workshops
• How shiny object syndrome slows business growth
• When workshops become a high-ROI strategy
• Using AI tools like Claude and Gamma to prepare presentations faster
• How to choose workshop topics that solve real problems
• Why education alone doesn't sell..problem solving does
• The biggest mistakes coaches make when pitching workshops
• How to naturally weave client stories throughout your presentation
• Why your follow-up strategy is just as important as the workshop itself
• How workshops can become a scalable lead generation system 

Free Resource

Want our free Workshop Topic & Title Workbook?

DM us on Instagram with "WORKSHOP" and we'll send it over.

About Us

Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect With Us

Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

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Do the WorkBy Reuben & Terri Driedger