In this episode, we talk with Jeremie Moritz from Absolut Elyx. Brand and Digital Director, Jeremie is responsible for the development and execution of the premium brand's integrated marketing plans.

Our host, John Biggs, takes Jeremie to a very interesting discussion starting from how to tell a story as a brand to how to know what's working best in marketing. But, that's not all. Jeremy also speaks about what's important for a marketing campaign's success and, at the end of the day, how to stay relevant in highly competitive markets. 

Now, let's drag and drop some ideas and knowledge from this episode.