Taking on a rebrand of a company and product that has millions of users is a really bold move.

In this episode of The Drag & Drop Show, Barbra Gago, former Miro CMO and current founder and CEO of Pando, takes us through the process of how RealtimeBoard, a company with over 3 million users, became Miro in just under four months, and how the lessons she’s learned have impacted her experience of founding a new company.

The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).

Humanizing your brand is one of the most effective ways of differentiating your company and product from your competitors. And yet too many tech companies are still struggling to balance high functionality with being intuitive and approachable.

Branding, as an element of trust, is critical in cybersecurity - it teaches consumers to first recognize unauthorized sources and then protect themselves from them.

In this episode of The Drag & Drop Show, we are joined by Ionuț Băibărac, Manager of Brand Design and Production at Bitdefender. We discuss how to draw from your local roots while creating a global image and why spending two years to align assets across the company is not that long.

The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).

If today’s data-driven world has taught us one thing, it’s this: trusting your intuition has never been more important. In branding, tapping into your intuitive intelligence means taking control of the narrative, making your own decisions, and taking responsibility for them.

In this episode of The Drag & Drop Show, James Thomson, Senior Art Director at Unbounce, joins us in taking a look at the company’s critical rebranding decisions.

In this episode of The Drag & Drop Show, we’re exploring how Alex Antolino and the Typeform team approached their "people first" rebranding process, balancing the rational and emotional, through data collection and conversation.

Welcome back to The Drag & Drop Show!

In the third season of The Drag & Drop Show, our host, Andra Zaharia, walk you through some of the most challenging rebrands in the SaaS industry. Why? Because we just went through a rebranding process ourselves. 

Britney Muller believes empathy is rooted in awareness and our human need for connection. We can see it everywhere these days, from ads to campaigns to every other email in our inbox.

Whether we realize it or not, empathy plays a huge role in all of our lives and experiences,  especially when it comes to creative work.